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Software · head to head

Assistant.to vs Northbeam

Assistant.to logo

Assistant.to

Software

The easiest way to schedule meetings

From
Free
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Assistant.to has a free tier, so it costs nothing to try first.
  • Each has a real cost: Assistant.to no longer an independent product. assistant.to redirects to Cirrus Insight, which absorbed it; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Assistant.to covers In-email scheduling, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Assistant.to and Northbeam actually diverge.

Attributes where Assistant.to and Northbeam differ
AttributeAssistant.toNorthbeam
Starting priceFree$1500/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsChrome-extensionWeb, API
Founded20142020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Assistant.to

  • In-email scheduling
  • One-click booking
  • Google Calendar sync
  • Time zone handling
  • Simple interface
  • Gmail
  • Google Calendar
  • Chrome-extension support

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

What people use each for

The jobs each tool is most often brought in to do.

Assistant.to

  • Schedulingnot Northbeam
  • Appointment bookingnot Northbeam
  • Time trackingnot Northbeam
  • Resource managementnot Northbeam
  • Team coordinationnot Northbeam

Northbeam

  • Marketing attributionnot Assistant.to
  • Media optimizationnot Assistant.to
  • Creative testingnot Assistant.to
  • Budget allocationnot Assistant.to

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Assistant.to

  • No longer an independent product. assistant.to redirects to Cirrus Insight, which absorbed it
  • Its scheduling now sits inside a wider Salesforce-focused sales tool rather than being a standalone add-in

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Assistant.to

Free
  • FreeFree
    • In-email scheduling
    • Basic features
  • Pro$5/month
    • Team features
    • Custom branding
    • Priority support

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Assistant.to if

  • You need in-email scheduling.
  • You want to start without paying.
  • You work on Chrome-extension.
  • You also want one-click booking.
Assistant.to review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Assistant.to or Northbeam better?
Neither clearly leads. Assistant.to starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Assistant.to or Northbeam?
Assistant.to has a free tier; the other does not. Paid plans start at Free for Assistant.to and $1500/month for Northbeam.
Does Assistant.to or Northbeam run on more platforms?
Assistant.to runs on Chrome-extension. Northbeam runs on Web, API.
Can I use Assistant.to for free?
Yes. Assistant.to has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Assistant.to best used for?
Assistant.to is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Northbeam is typically brought in for.
What can Assistant.to do that Northbeam cannot?
Assistant.to covers In-email scheduling, One-click booking, Google Calendar sync, Time zone handling. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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