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Influencer Marketing · head to head

Heepsy vs Mavrck

Heepsy logo

Heepsy

Influencer Marketing

Find influencers in seconds

From
Free
Rated
-
Full reviewWebsite
M

Mavrck

Influencer Marketing

Community-driven influencer marketing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Heepsy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Heepsy all paid plans billed annually only (up to 25% discount for yearly commitment); Mavrck mavrck no longer exists as a brand; the vendor states that as of January 17th, 2024 Mavrck rebranded to Later
  • They diverge on capability: Heepsy covers Influencer discovery, Mavrck covers Community platform.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heepsy and Mavrck actually diverge.

Attributes where Heepsy and Mavrck differ
AttributeHeepsyMavrck
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Mobile, Api
Founded20182015

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heepsy

  • Influencer discovery
  • Audience demographics
  • Authenticity scoring
  • Engagement analysis
  • Contact information
  • List management
  • Data export
  • Multi-platform search

Only in Mavrck

  • Community platform
  • Advocate identification
  • Campaign management
  • Engagement tracking
  • Content moderation
  • Reward management
  • Analytics
  • Reporting

Both cover

  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Heepsy

  • Influencer discoverynot Mavrck
  • Audience analysisnot Mavrck
  • Fraud detectionnot Mavrck
  • Competitor researchnot Mavrck
  • Campaign planningnot Mavrck

Mavrck

  • Legacy influencer and advocate marketing programs now served by Later Influencenot Heepsy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heepsy

  • All paid plans billed annually only (up to 25% discount for yearly commitment)
  • No monthly billing option for paid tiers

Mavrck

  • Mavrck no longer exists as a brand; the vendor states that as of January 17th, 2024 Mavrck rebranded to Later
  • The remaining Mavrck site publishes no pricing and only links to Later.com and a demo booking

Pricing, plan by plan

Heepsy

Free
  • FreeFree
    • 500 search results/month
    • 10 advanced profiles/month
    • 1 project
  • Starter$69/month
    • 5,000 search results/month
    • 100 advanced profiles/month
    • 300 outreach emails/month
  • Plus$149/month
    • 25,000 search results/month
    • 500 advanced profiles/month
    • 1,200 outreach emails/month
  • Advanced$229/month
    • 50,000 search results/month
    • 1,000 advanced profiles/month
    • 6,000 outreach emails/month

Mavrck

On request
  • Professional$undefined/month
    • Community platform
    • Campaign management
    • Advocate identification

Which should you pick?

Choose Heepsy if

  • You need influencer discovery.
  • You want to start without paying.
  • You also want audience demographics.
Heepsy review

Choose Mavrck if

  • You need community platform.
  • You work on Web, Mobile, Api.
  • You also want advocate identification.
Mavrck review

Questions people ask

Is Heepsy or Mavrck better?
Neither clearly leads. Heepsy starts at Free and Mavrck at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heepsy or Mavrck?
Heepsy has a free tier; the other does not. Paid plans start at Free for Heepsy and On request for Mavrck.
Does Heepsy or Mavrck run on more platforms?
Heepsy runs on Web. Mavrck runs on Web, Mobile, Api.
Can I use Heepsy for free?
Yes. Heepsy has a free tier, so you can try it without paying. Mavrck starts at On request.
What is Heepsy best used for?
Heepsy is most often used for influencer discovery, audience analysis, fraud detection, competitor research. Of those, influencer discovery and audience analysis are not what Mavrck is typically brought in for.
What can Heepsy do that Mavrck cannot?
Heepsy covers Influencer discovery, Audience demographics, Authenticity scoring, Engagement analysis. Mavrck covers Community platform, Advocate identification, Campaign management, Engagement tracking. Both handle Instagram, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Heepsy: How much does Heepsy cost?

Heepsy offers a free plan with 500 searches/month. Paid plans start at $69/month (Starter, annual billing) up to $229/month (Advanced, annual billing).

Source
Heepsy: Does Heepsy offer a free trial?

Yes, Heepsy offers a 14-day free trial with nearly all paid features and no credit card required.

Source
Heepsy: What discount does Heepsy offer for annual billing?

Heepsy offers up to 25% discount for annual billing, and nonprofits/NGOs receive an additional 20% discount.

Source
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