Softwr

Automation Integration · head to head

Lytics vs ThingWorx

L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite
ThingWorx logo

ThingWorx

Smart Home

Enterprise IoT platform by PTC for industrial and smart solutions

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist; ThingWorx thingWorx is now part of Velotic, a separate industrial software company spun out from PTC
  • They diverge on capability: Lytics covers Data collection, ThingWorx covers Rapid App Development.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lytics and ThingWorx actually diverge.

Attributes where Lytics and ThingWorx differ
AttributeLyticsThingWorx
Starting price$400/monthOn request
Pricing modelusage-basedquote
PlatformsWebCloud, On-premise, Hybrid, Edge computing
CategoryAutomation IntegrationSmart Home
Founded20131985

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Only in ThingWorx

  • Rapid App Development
  • Real-Time Analytics
  • Device Connectivity
  • Scalable
  • Industrial protocols
  • Mobile app
  • REST API
  • Third-party systems

What people use each for

The jobs each tool is most often brought in to do.

Lytics

  • Building unified customer profiles from behavioural and marketing datanot ThingWorx
  • Segmenting audiences and syncing them to marketing destinationsnot ThingWorx

ThingWorx

  • Connecting industrial equipment and machines to an IIoT platformnot Lytics
  • Building operator dashboards and digital work instructions for manufacturingnot Lytics
  • Remote monitoring and service of connected productsnot Lytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

ThingWorx

  • ThingWorx is now part of Velotic, a separate industrial software company spun out from PTC
  • No pricing is published; the product page routes to Contact Us with no published rate, minimum or cost driver
  • The platform is sold as an industrial IIoT suite to enterprises rather than being self-serve

Pricing, plan by plan

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

ThingWorx

On request
  • Professional$5000/month
    • App development
    • Analytics
    • Connectivity
  • Enterprise$25000/month
    • Advanced features
    • 24/7 support
    • Custom solutions

Which should you pick?

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Choose ThingWorx if

  • You need rapid app development.
  • You work on Cloud, On-premise, Hybrid, Edge computing.
  • You also want real-time analytics.
ThingWorx review

Questions people ask

Is Lytics or ThingWorx better?
Neither clearly leads. Lytics starts at $400/month and ThingWorx at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lytics or ThingWorx?
Lytics starts at $400/month and ThingWorx at On request.
Does Lytics or ThingWorx run on more platforms?
Lytics runs on Web. ThingWorx runs on Cloud, On-premise, Hybrid, Edge computing.
What is Lytics best used for?
Lytics is most often used for building unified customer profiles from behavioural and marketing data, segmenting audiences and syncing them to marketing destinations. Of those, building unified customer profiles from behavioural and marketing data and segmenting audiences and syncing them to marketing destinations are not what ThingWorx is typically brought in for.
What can Lytics do that ThingWorx cannot?
Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. ThingWorx covers Rapid App Development, Real-Time Analytics, Device Connectivity, Scalable.
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