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Software · head to head

Loom vs Twilio

Loom logo

Loom

Software

Record instantly, share anywhere

From
Free
Rated
-
Twilio logo

Twilio

Software

Cloud communications platform for SMS, voice, and video

From
Free
Rated
-

The short version

  • Each has a real cost: Loom free tier capped at 25 total videos with 5-minute maximum recording length per video; Twilio pricing becomes unpredictable with carrier fees and additional charges for compliance, recordings, and phone number rentals
  • They diverge on capability: Loom covers Screen & camera recording, Twilio covers SMS messaging.

Where they differ

Only the attributes on which Loom and Twilio actually diverge.

Attributes where Loom and Twilio differ
AttributeLoomTwilio
Pricing modelfreemiumUnknown
PlatformsWebWeb, APIs, Python, JavaScript, Ruby, Java, PHP, C#
Founded20152008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Only in Twilio

  • SMS messaging
  • Voice calls
  • Video conferencing
  • Programmable communication
  • Salesforce
  • HubSpot
  • Zapier
  • Web support

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Loom

  • Asynchronous video communication and screen recordingnot Twilio
  • Product demonstrations and tutorialsnot Twilio
  • Meeting transcription and documentationnot Twilio
  • Team communication and knowledge sharingnot Twilio

Twilio

  • Customer engagementnot Loom
  • Lead generationnot Loom
  • Customer supportnot Loom
  • Sales automationnot Loom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

Twilio

  • Pricing becomes unpredictable with carrier fees and additional charges for compliance, recordings, and phone number rentals
  • Phone number rentals are required for every number used, with carrier fees varying by region and billed separately
  • Dashboard is not optimized for mobile use and logs are difficult to access

Pricing, plan by plan

Loom

Free

No published plan breakdown. See the Loom review.

Twilio

Free
  • Pay-as-You-Go$undefined/mo
    • Usage-based pricing
    • No monthly minimum
    • SMS, voice, video, messaging

Which should you pick?

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.

Choose Twilio if

  • You need sms messaging.
  • You want to start without paying.
  • You work on Web, APIs, Python, JavaScript, Ruby, Java, PHP, C#.
  • You also want voice calls.

Questions people ask

Is Loom or Twilio better?
Neither clearly leads. Loom starts at Free and Twilio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loom or Twilio?
Loom starts at Free and Twilio at Free.
Does Loom or Twilio run on more platforms?
Loom runs on Web. Twilio runs on Web, APIs, Python, JavaScript, Ruby, Java, PHP, C#.
Can I use Loom for free?
Both have a free tier, so you can try either at no cost before committing.
What is Loom best used for?
Loom is most often used for asynchronous video communication and screen recording, product demonstrations and tutorials, meeting transcription and documentation, team communication and knowledge sharing. Of those, asynchronous video communication and screen recording and product demonstrations and tutorials are not what Twilio is typically brought in for.
What can Loom do that Twilio cannot?
Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Twilio covers SMS messaging, Voice calls, Video conferencing, Programmable communication. Both handle Slack.

Answered from the vendors’ own pages

Twilio: What is Twilio's pricing model?

Twilio uses pay-as-you-go usage-based pricing with no monthly minimums or contracts. SMS costs $0.0083 per US message, voice calls cost $0.014 per minute, phone numbers cost $1.15 per month.

Source
Twilio: Does Twilio offer a free tier?

Yes, Twilio offers a free trial indefinitely with no credit card required for limited usage, plus a 7-14 day free trial period on paid plans.

Source
Twilio: What communication channels does Twilio support?

Twilio supports SMS, WhatsApp, RCS, MMS for messaging; Voice API and SIP Trunking for voice; Email via Twilio SendGrid; Video API; and Chat via Conversations API.

Source

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