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Email Marketing · head to head

Listmonk vs Telegram

Listmonk logo

Listmonk

Email Marketing

Self-hosted newsletter and mailing list manager that ships as a single Go binary

From
Free
Rated
-
Full reviewWebsite
Telegram logo

Telegram

Communication

Pure instant messaging — simple, fast, secure, and synced across all your devices

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Listmonk it is not an email service provider. It hands mail to SMTP servers you configure and does nothing about IP warm-up, domain reputation, DKIM, DMARC or inbox placement, so deliverability failures are entirely yours to diagnose and fix.; Telegram end-to-end encryption applies only to Secret Chats; private and group Cloud Chats use server-client encryption, so Telegram holds the data
  • They diverge on capability: Listmonk covers Single binary deployment, Telegram covers Cloud-based messaging.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Listmonk and Telegram actually diverge.

Attributes where Listmonk and Telegram differ
AttributeListmonkTelegram
Pricing modelOpen source, no licence feefreemium
PlatformsWeb, Self-hosted, Docker, Linux, macOS, WindowsWeb, Windows, Macos, Linux, Ios, Android
CategoryEmail MarketingCommunication
FoundedUnknown2013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Listmonk

  • Single binary deployment
  • SQL segmentation
  • Multi-SMTP queues
  • Arbitrary subscriber attributes
  • Go templating
  • Transactional API
  • Bounce processing
  • Messenger webhooks

Only in Telegram

  • Cloud-based messaging
  • End-to-end encryption
  • Self-destructing messages
  • Large group chats
  • Voice and video calls
  • Bot platform
  • Channels and broadcasts
  • Cross-platform sync

What people use each for

The jobs each tool is most often brought in to do.

Listmonk

  • A publisher with hundreds of thousands of subscribers faces a five-figure annual bill from a hosted provider and can send the same volume through Amazon SES for a fraction of it.not Telegram
  • A developer wants campaign audiences defined by an arbitrary SQL query against subscriber attributes, which no hosted segment builder will express.not Telegram
  • An organisation under privacy or data residency rules needs subscriber data to stay on infrastructure it controls, which rules out every hosted newsletter platform.not Telegram
  • An open source project or nonprofit needs a mailing list tool with no per-subscriber cost, where the list will grow faster than any budget for it.not Telegram

Telegram

  • Group messaging and large channels with files of any type and sizenot Listmonk
  • Private device-bound conversations with self-destructing messagesnot Listmonk
  • Running bots and broadcast channels for an audiencenot Listmonk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Listmonk

  • It is not an email service provider. It hands mail to SMTP servers you configure and does nothing about IP warm-up, domain reputation, DKIM, DMARC or inbox placement, so deliverability failures are entirely yours to diagnose and fix.
  • Running it means running PostgreSQL, backups, upgrades and a mail relay, and the true cost is the engineering time to keep that stack healthy rather than the zero licence fee.
  • The campaign editor and analytics are basic next to Mailchimp or Klaviyo: reporting is limited to opens, clicks and bounces, with no revenue attribution, no ecommerce integration and no deep engagement scoring.
  • SQL-based segmentation puts audience definition beyond a non-technical marketer, so a marketing team without engineering support will be blocked on routine tasks.
  • The AGPLv3 licence obliges you to release source modifications if you offer the software as a network service, which is a real constraint for anyone considering embedding it in a commercial product.

Telegram

  • End-to-end encryption applies only to Secret Chats; private and group Cloud Chats use server-client encryption, so Telegram holds the data
  • Secret Chats are device-specific and are not part of the Telegram cloud, so they can only be read on the device they started on
  • Logging out destroys all of your Secret Chats
  • The Secret Chat self-destruct timer applies only to messages sent after the timer is set and has no effect on earlier messages
  • Telegram states screenshot detection cannot be guaranteed on some Android and Windows Phone devices, so screenshots of Secret Chats can be taken silently
  • Messages cannot be forwarded out of Secret Chats
  • The self-destruct timer in cloud chats covers media only, not text

Pricing, plan by plan

Listmonk

Free
  • Self-hostedFree
    • Full AGPLv3 source
    • Unlimited subscribers and campaigns
    • No feature gating and no send limits in the software
  • Third-party managed hosting$undefined/month
    • Several unaffiliated providers offer hosted Listmonk
    • No official hosted service from the maintainer
    • Prices vary by provider and are not published centrally

Telegram

Free
  • FreeFree
    • Unlimited messages
    • 2GB file sharing
    • Group chats up to 200K members
  • Telegram Premium$4.99/month
    • Everything in Free
    • 4GB file uploads
    • Faster downloads

Which should you pick?

Choose Listmonk if

  • You need single binary deployment.
  • You want to start without paying.
  • You work on Web, Self-hosted, Docker, Linux, macOS, Windows.
  • You also want sql segmentation.
Listmonk review

Choose Telegram if

  • You need cloud-based messaging.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want end-to-end encryption.
Telegram review

Questions people ask

Is Listmonk or Telegram better?
Neither clearly leads. Listmonk starts at Free and Telegram at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Listmonk or Telegram?
Listmonk starts at Free and Telegram at Free.
Does Listmonk or Telegram run on more platforms?
Listmonk runs on Web, Self-hosted, Docker, Linux, macOS, Windows. Telegram runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use Listmonk for free?
Both have a free tier, so you can try either at no cost before committing.
What is Listmonk best used for?
Listmonk is most often used for a publisher with hundreds of thousands of subscribers faces a five-figure annual bill from a hosted provider and can send the same volume through amazon ses for a fraction of it., a developer wants campaign audiences defined by an arbitrary sql query against subscriber attributes, which no hosted segment builder will express., an organisation under privacy or data residency rules needs subscriber data to stay on infrastructure it controls, which rules out every hosted newsletter platform., an open source project or nonprofit needs a mailing list tool with no per-subscriber cost, where the list will grow faster than any budget for it.. Of those, a publisher with hundreds of thousands of subscribers faces a five-figure annual bill from a hosted provider and can send the same volume through amazon ses for a fraction of it. and a developer wants campaign audiences defined by an arbitrary sql query against subscriber attributes, which no hosted segment builder will express. are not what Telegram is typically brought in for.
What can Listmonk do that Telegram cannot?
Listmonk covers Single binary deployment, SQL segmentation, Multi-SMTP queues, Arbitrary subscriber attributes. Telegram covers Cloud-based messaging, End-to-end encryption, Self-destructing messages, Large group chats.

Answered from the vendors’ own pages

Listmonk: Does Listmonk send my emails?

No. It composes, queues and tracks campaigns, then hands the messages to SMTP servers you provide, such as Amazon SES, Postmark or your own relay.

Telegram: Does Telegram cost money?

Telegram is a completely free messaging application. There are no subscription plans, in-app purchases, or ads. The service is funded through cryptocurrency investments.

Source
Listmonk: What does it cost to run?

The software is free. The real cost is a small server, a PostgreSQL database and per-email SMTP charges, which through SES are a fraction of hosted newsletter pricing at large list sizes.

Listmonk: What licence is it under?

AGPLv3, which requires you to publish modifications if you offer it as a network service to others.

Listmonk: Is there an official hosted version?

No. Some unaffiliated providers offer managed Listmonk, but the maintainer does not run a hosted service.

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