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Influencer Marketing · head to head

Linqia vs Cohley

Linqia logo

Linqia

Influencer Marketing

Native advertising and influencer platform

From
On request
Rated
-
Full reviewWebsite
C

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Linqia linqia is sold as a managed influencer marketing agency service rather than self-serve software, with creator negotiation and contracting done by its team; Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).
  • They diverge on capability: Linqia covers Campaign management, Cohley covers Photo content.

Where they differ

Only the attributes on which Linqia and Cohley actually diverge.

Attributes where Linqia and Cohley differ
AttributeLinqiaCohley
Pricing modeltransactionsubscription
Founded20122016

Identical on both: starting price (On request), free tier (No), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Linqia

  • Campaign management
  • Content creation
  • Performance tracking
  • Audience insights
  • Content approval
  • Payment processing
  • Analytics
  • TikTok

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Rights management
  • Content library
  • Performance analytics
  • A/B testing
  • Shopify

Both cover

  • Creator network
  • Instagram
  • Facebook
  • GDPR
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Linqia

  • Outsourcing annual influencer strategy and campaign execution to an agencynot Cohley
  • Running creator campaigns with paid amplification behind the contentnot Cohley
  • Managing creator discovery and content approvals in the Resonate platformnot Cohley

Cohley

  • Product photographynot Linqia
  • Video contentnot Linqia
  • Customer reviewsnot Linqia
  • Social contentnot Linqia
  • Ad creativenot Linqia

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Linqia

  • Linqia is sold as a managed influencer marketing agency service rather than self-serve software, with creator negotiation and contracting done by its team
  • Pricing is by quote only, with no rate, minimum spend or named cost driver published; the site offers only Contact Us and Request a Demo

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Pricing, plan by plan

Linqia

On request
  • Platform Access$undefined/month
    • Creator network
    • Campaign management
    • Content creation

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Which should you pick?

Choose Linqia if

  • You need campaign management.
  • You work on Web, Api.
  • You also want content creation.
Linqia review

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Questions people ask

Is Linqia or Cohley better?
Neither clearly leads. Linqia starts at On request and Cohley at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Linqia or Cohley?
Linqia starts at On request and Cohley at On request.
Does Linqia or Cohley run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
What is Linqia best used for?
Linqia is most often used for outsourcing annual influencer strategy and campaign execution to an agency, running creator campaigns with paid amplification behind the content, managing creator discovery and content approvals in the resonate platform. Of those, outsourcing annual influencer strategy and campaign execution to an agency and running creator campaigns with paid amplification behind the content are not what Cohley is typically brought in for.
What can Linqia do that Cohley cannot?
Linqia covers Campaign management, Content creation, Performance tracking, Audience insights. Cohley covers Photo content, Video content, Product reviews, Rights management. Both handle Creator network, Instagram, Facebook, GDPR.
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