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Healthcare · head to head

Flo vs Koa Health

Flo logo

Flo

Healthcare

Period and cycle tracking app that settled with the US FTC in 2021 over sharing health data with third parties despite promising not to

From
Free
Rated
-
Full reviewWebsite
Koa Health logo

Koa Health

Healthcare

Employer and health plan digital mental health, acquired by PsychPlus in June 2026

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Flo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flo flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.; Koa Health psychPlus acquired Koa Health in June 2026, so buyers are now contracting with the technology arm of an American psychiatry provider group rather than a European digital health company, and roadmap, data residency and European product investment should all be re-examined before renewal.
  • They diverge on capability: Flo covers Cycle and ovulation tracking, Koa Health covers Stepped care triage.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Flo and Koa Health actually diverge.

Attributes where Flo and Koa Health differ
AttributeFloKoa Health
Starting priceFreeOn request
Pricing modelFree with a Premium subscriptionquote
Free tierYesNo
PlatformsiOS, Android, WebWeb, iOS, Android

Identical on both: user rating (Not yet rated), category (Healthcare).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flo

  • Cycle and ovulation tracking
  • Pregnancy mode
  • Anonymous Mode
  • Symptom and mood logging
  • Expert content library
  • Community and forums

Only in Koa Health

  • Stepped care triage
  • Self guided digital modules
  • Coaching tier
  • Licensed clinical care
  • Employer and plan reporting
  • Multi country delivery
  • Clinical governance

What people use each for

The jobs each tool is most often brought in to do.

Flo

  • Someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being loggednot Koa Health
  • A user in a jurisdiction with legal risk around reproductive health data who wants to check Anonymous Mode and current data sharing policy before logging pregnancy or fertility attemptsnot Koa Health
  • A buyer wanting to compare Flo directly against Clue on published data practices before choosing which app to trust with this informationnot Koa Health
  • Someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancynot Koa Health

Koa Health

  • An employer that wants something between a meditation app and a full clinical benefit, with triage deciding which members need a cliniciannot Flo
  • A European health plan needing a digital mental health offering with clinical governance and local language deliverynot Flo
  • A health system wanting to absorb low acuity behavioural health demand before it reaches scarce psychiatry appointmentsnot Flo
  • A multinational standardising a stepped care pathway across several European markets under one contractnot Flo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flo

  • Flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.
  • Reproductive health data, including logged periods, fertility attempts and pregnancy status, has been the subject of law enforcement data requests in some jurisdictions following changes to reproductive rights law, and cloud-stored logs are a real category of exposure regardless of a vendors intentions.
  • Anonymous Mode, the privacy feature introduced after the settlement, is a setting that must be checked and understood rather than assumed, and its exact scope and default status should be verified in the current privacy policy rather than taken from marketing copy.
  • Free tier predictions rely on self-reported symptom data and general population models, so accuracy for irregular cycles or specific medical conditions is limited compared with clinical tracking.
  • The subscription auto-renews and, like most mobile subscriptions, must be cancelled through app store account settings rather than inside the app itself.

Koa Health

  • PsychPlus acquired Koa Health in June 2026, so buyers are now contracting with the technology arm of an American psychiatry provider group rather than a European digital health company, and roadmap, data residency and European product investment should all be re-examined before renewal.
  • Stepped care only produces savings when triage is accurate, and members routed to a self guided module when they believe they need a therapist commonly disengage entirely, which a utilisation report records as low engagement rather than as a triage failure.
  • Pricing is per employee or per member per month across the eligible population, so an employer with modest engagement pays for everyone in order to serve a minority.
  • Clinician availability and language coverage differ substantially by country, so a multinational contract that reads as one global standard delivers a materially different experience in secondary markets.
  • Koa competes against much larger and better funded benefits vendors in the United States, and the acquisition does not change the fact that its brand recognition with American benefits consultants is low, which affects broker driven shortlists.

Pricing, plan by plan

Flo

Free
  • Flo Premium$11.99/month
    • Free tier covers core cycle tracking, predictions and symptom logging
    • Premium adds deeper personalised insights and expert content, around $11.99 a month
    • Annual and lifetime purchase options typically offered at a lower effective rate

Koa Health

On request
  • Koa Health$undefined/year
    • Per employee per month or per member per month, quoted not published
    • Rate depends on which steps of the care ladder are included
    • Clinical tier access priced separately from digital content access

Which should you pick?

Choose Flo if

  • You need cycle and ovulation tracking.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want pregnancy mode.
Flo review

Choose Koa Health if

  • You need stepped care triage.
  • You work on Web, iOS, Android.
  • You also want self guided digital modules.
Koa Health review

Questions people ask

Is Flo or Koa Health better?
Neither clearly leads. Flo starts at Free and Koa Health at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flo or Koa Health?
Flo has a free tier; the other does not. Paid plans start at Free for Flo and On request for Koa Health.
Does Flo or Koa Health run on more platforms?
Flo runs on iOS, Android, Web. Koa Health runs on Web, iOS, Android.
Can I use Flo for free?
Yes. Flo has a free tier, so you can try it without paying. Koa Health starts at On request.
What is Flo best used for?
Flo is most often used for someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged, a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts, a buyer wanting to compare flo directly against clue on published data practices before choosing which app to trust with this information, someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancy. Of those, someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged and a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts are not what Koa Health is typically brought in for.
What can Flo do that Koa Health cannot?
Flo covers Cycle and ovulation tracking, Pregnancy mode, Anonymous Mode, Symptom and mood logging. Koa Health covers Stepped care triage, Self guided digital modules, Coaching tier, Licensed clinical care.

Answered from the vendors’ own pages

Flo: What happened with the FTC in 2021?

The US FTC alleged Flo Health shared sensitive health data, including pregnancy and menstruation details, with third parties like Facebook and Google despite promising to keep it private. Flo settled without admitting liability, agreeing to obtain consent for future sharing and to an independent privacy review.

Koa Health: Is Koa Health still operating?

Yes. PsychPlus acquired it in June 2026 and the brand and platform continue. It is not a shutdown, but the ownership and clinical direction have changed.

Flo: What is Anonymous Mode?

A privacy setting Flo states disconnects entered health data from an identifiable profile. Check the current app and privacy policy for whether it is on by default or must be turned on manually, since this affects what data is linked to your identity.

Koa Health: Who buys Koa Health?

Employers, health plans and health systems. It is not sold direct to individuals.

Flo: Is Flo free?

Core cycle tracking and predictions are free. Deeper personalised insights and expert content require Flo Premium.

Koa Health: How is it priced?

Per employee or per member per month, quoted rather than published, with the rate depending on which steps of the care ladder are in scope.

Koa Health: Does it provide access to psychiatrists?

Clinical access is included in the higher tiers, and the PsychPlus acquisition adds psychiatry provider capacity in the United States. Confirm what your specific contract covers.

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