Softwr

Marketing & Analytics · head to head

Kissmetrics vs Convert

Kissmetrics logo

Kissmetrics

Marketing & Analytics

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite
Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • They diverge on capability: Kissmetrics covers Customer analytics, Convert covers A/B testing.

Where they differ

Only the attributes on which Kissmetrics and Convert actually diverge.

Attributes where Kissmetrics and Convert differ
AttributeKissmetricsConvert
Starting price$500/month$1000/month
Founded20092012

Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption

Both cover

  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Convert
  • Analysing funnels and cohorts across a customer journeynot Convert

Convert

  • A/B, split and multivariate testing on websitesnot Kissmetrics
  • Server-side experimentation and feature flaggingnot Kissmetrics
  • Personalising site content to visitor segmentsnot Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Questions people ask

Is Kissmetrics or Convert better?
Neither clearly leads. Kissmetrics starts at $500/month and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Convert?
Kissmetrics starts at $500/month and Convert at $1000/month.
Does Kissmetrics or Convert run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Kissmetrics best used for?
Kissmetrics is most often used for product and behavioural analytics tracking user events, analysing funnels and cohorts across a customer journey. Of those, product and behavioural analytics tracking user events and analysing funnels and cohorts across a customer journey are not what Convert is typically brought in for.
What can Kissmetrics do that Convert cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Convert covers A/B testing, Multivariate testing, Analytics, API access. Both handle Cloud deployment, Web support, English language support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Kissmetrics

More on Convert

Keep looking

Other head to heads