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Content Creation · head to head

BuzzSumo vs InVideo

BuzzSumo logo

BuzzSumo

Content Creation

Content research and media outreach platform for trends, mentions, and influencer discovery

From
$199/month
Rated
-
Full reviewWebsite
InVideo logo

InVideo

Content Creation

Access to 200+ image, video, audio, music models

From
$17/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; InVideo unused credits do not roll over to the following month
  • Prices and features above were last checked on 28 August 2026.

Where they differ

Only the attributes on which BuzzSumo and InVideo actually diverge.

Attributes where BuzzSumo and InVideo differ
AttributeBuzzSumoInVideo
Starting price$199/month$17/month

Identical on both: pricing model (subscription), free tier (No), platforms (web), user rating (Not yet rated), category (Content Creation).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuzzSumo

  • Content Analyzer
  • Trending Feeds
  • Question Analyzer
  • Media database and outreach
  • Coverage reports
  • Alerts

Only in InVideo

Nothing recorded that BuzzSumo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

BuzzSumo

  • Finding trending content topics before writing new articlesnot InVideo
  • PR teams pitching journalists via the media databasenot InVideo
  • Tracking brand and competitor mentions across the webnot InVideo
  • Analyzing which existing content earns the most engagementnot InVideo

InVideo

  • video creation with AInot BuzzSumo
  • avatar-based content generationnot BuzzSumo
  • media creation for creatorsnot BuzzSumo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuzzSumo

  • Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
  • Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
  • Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

InVideo

  • Unused credits do not roll over to the following month
  • Subscriptions based on monthly credits which expire

Pricing, plan by plan

BuzzSumo

$199/month
  • Content Creation$199/month
    • 1 user
    • Unlimited searches
    • 2 alerts
  • PR & Comms$299/month
    • 5 users
    • 5 alerts
    • Media database & outreach
  • Suite$499/month
    • 10 users
    • 10 alerts
    • YouTube Analyzer
  • Enterprise$999/month
    • 30 users
    • 50 alerts
    • RSS feed sync

InVideo

$17/month
  • Plus$17/month
    • 75 credits monthly
    • access to 200+ models
    • 4 avatars and voice clones
  • Max$85/month
    • 390 credits monthly
    • 16 avatars and voice clones
    • 2x concurrency boost
  • Generative$170/month
    • 800 credits monthly
    • 40 avatars
    • 10x concurrency multiplier
  • Elite$900/month
    • 4250 credits monthly
    • 200 avatars
    • 20x concurrency enhancement

Which should you pick?

Choose BuzzSumo if

  • You need content analyzer.
  • You work on web.
  • You also want trending feeds.
BuzzSumo review

Choose InVideo if

Nothing in the data separates InVideo from BuzzSumo on the points above - pick on price and on how each one feels to use.

InVideo review

Questions people ask

Is BuzzSumo or InVideo better?
Neither clearly leads. BuzzSumo starts at $199/month and InVideo at $17/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuzzSumo or InVideo?
BuzzSumo starts at $199/month and InVideo at $17/month.
Does BuzzSumo or InVideo run on more platforms?
BuzzSumo runs on web. InVideo runs on Web.
What is BuzzSumo best used for?
BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what InVideo is typically brought in for.
What can BuzzSumo do that InVideo cannot?
BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach.

Answered from the vendors’ own pages

BuzzSumo: What does BuzzSumo cost?

Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.

Source
InVideo: Does InVideo charge for unused credits?

No, but unused credits do not roll over to the next month - they expire at month end. Credits can be purchased on-demand for additional usage.

Source
BuzzSumo: Can I cancel my subscription anytime?

Users can cancel at any time, though they remain billed for the full duration of the current subscription period.

Source
InVideo: Can I export videos without watermarks on InVideo?

Yes, all InVideo plans include unlimited exports without watermarks, regardless of tier.

Source
BuzzSumo: What does BuzzSumo integrate with?

The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.

Source
InVideo: Do InVideo plans include discounts for annual billing?

Yes, InVideo offers 10-15% discounts when choosing annual billing instead of monthly.

Source
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