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Cybersecurity · head to head

IDnow vs Proofpoint

IDnow logo

IDnow

Cybersecurity

Identity verification and qualified electronic signature for regulated European markets

From
On request
Rated
-
Full reviewWebsite
Proofpoint logo

Proofpoint

Cybersecurity

Email security and data protection suite from a private company owned by Thoma Bravo, licensed per user with modules sold separately.

From
$6/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: IDnow agent-led video identification costs several times an automated check and depends on agent availability, so peak-time queues push abandonment up at exactly the moment conversion matters.; Proofpoint licensing is per user per year with each capability as a separate stock item, so the platform shown in a proof of concept is normally several products, and adding awareness training, data loss prevention or insider threat monitoring later is a fresh negotiation rather than enabling a feature.
  • They diverge on capability: IDnow covers VideoIdent, Proofpoint covers Inline secure email gateway.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which IDnow and Proofpoint actually diverge.

Attributes where IDnow and Proofpoint differ
AttributeIDnowProofpoint
Starting priceOn request$6/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, APIEmail, Cloud, Web
FoundedUnknown2002

Identical on both: free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IDnow

  • VideoIdent
  • AutoIdent
  • eSign
  • eID and NFC
  • Bank identification
  • EU data processing

Only in Proofpoint

  • Inline secure email gateway
  • Attachment sandboxing
  • URL rewriting and click-time analysis
  • Threat Response Auto-Pull
  • Email Fraud Defense
  • Security awareness training
  • Insider Threat Management
  • Enterprise DLP

What people use each for

The jobs each tool is most often brought in to do.

IDnow

  • A German bank opening regulated accounts where BaFin requires a recognised identification methodnot Proofpoint
  • An insurer needing a qualified electronic signature that will survive challenge in a European courtnot Proofpoint
  • A telecom operator meeting national SIM registration identity rules across several EU statesnot Proofpoint
  • A lender wanting automated checks for low-risk applicants and video identification only for high-value casesnot Proofpoint

Proofpoint

  • A regulated organisation that needs a filtering layer, DMARC enforcement and archiving with an auditable trail across all threenot IDnow
  • An organisation that suffered a business email compromise and must show its board a control that stops delivery rather than remediating afterwardsnot IDnow
  • Concentrating stronger controls and training on the specific individuals who actually receive targeted attacks rather than applying uniform policynot IDnow
  • Retracting a phishing message from thousands of mailboxes after the verdict changes, including copies that were forwarded internallynot IDnow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IDnow

  • Agent-led video identification costs several times an automated check and depends on agent availability, so peak-time queues push abandonment up at exactly the moment conversion matters.
  • Pricing is quoted with an annual volume commitment, so the accreditation advantage comes with a floor you pay whether or not you use it.
  • The product is optimised for European regulatory regimes, so buyers verifying users in North America, Asia or Africa will find coverage and cost less competitive than global specialists.
  • Qualified electronic signature is a separate licence from identity verification, which surprises buyers who assumed the accredited identity check made the signature capability included.
  • Integration for the regulated flows is heavier than a simple SDK drop-in because the compliant journey, including consent and recording requirements, constrains the user experience you can build.

Proofpoint

  • Licensing is per user per year with each capability as a separate stock item, so the platform shown in a proof of concept is normally several products, and adding awareness training, data loss prevention or insider threat monitoring later is a fresh negotiation rather than enabling a feature.
  • It sits inline with MX records pointed at it, so any service degradation is a mail outage for the entire organisation, and both migrating on and migrating off are cutovers with queueing, rollback planning and a real risk of message loss.
  • Most customers on Microsoft 365 E5 or Google Workspace Enterprise are already paying for native filtering, so Proofpoint is a second licence layered over a capability the organisation owns, and that comparison is raised by finance at every single renewal.
  • The administration console carries a decade of acquisitions: the classic gateway policy routes and filters do not share a model with the newer module interfaces, rule evaluation is order-sensitive in ways that surprise untrained administrators, and mistakes there silently change what is delivered.
  • Quarantine management is a standing helpdesk workload because legitimate bulk mail, invoices and supplier notifications are held, and unless end-user digests are configured and users are taught to use them, the security team becomes the mail release desk.

Pricing, plan by plan

IDnow

On request
  • IDnow Platform$undefined/year
    • Per-identification pricing that differs sharply between automated and agent-led methods
    • Annual volume commitment typically required
    • Qualified electronic signature licensed separately

Proofpoint

$6/month
  • Email Protection$6/month
    • Per user
    • Advanced threat detection
    • Data loss prevention
  • Compliance$8/month
    • All Email Protection
    • Archive & search
    • eDiscovery
  • Advanced Threat$10/month
    • All Compliance features
    • Targeted attack detection
    • Behavior analytics

Which should you pick?

Choose IDnow if

  • You need videoident.
  • You work on Web, iOS, Android, API.
  • You also want autoident.
IDnow review

Choose Proofpoint if

  • You need inline secure email gateway.
  • You work on Email, Cloud, Web.
  • You also want attachment sandboxing.
Proofpoint review

Questions people ask

Is IDnow or Proofpoint better?
Neither clearly leads. IDnow starts at On request and Proofpoint at $6/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IDnow or Proofpoint?
IDnow starts at On request and Proofpoint at $6/month.
Does IDnow or Proofpoint run on more platforms?
IDnow runs on Web, iOS, Android, API. Proofpoint runs on Email, Cloud, Web.
What is IDnow best used for?
IDnow is most often used for a german bank opening regulated accounts where bafin requires a recognised identification method, an insurer needing a qualified electronic signature that will survive challenge in a european court, a telecom operator meeting national sim registration identity rules across several eu states, a lender wanting automated checks for low-risk applicants and video identification only for high-value cases. Of those, a german bank opening regulated accounts where bafin requires a recognised identification method and an insurer needing a qualified electronic signature that will survive challenge in a european court are not what Proofpoint is typically brought in for.
What can IDnow do that Proofpoint cannot?
IDnow covers VideoIdent, AutoIdent, eSign, eID and NFC. Proofpoint covers Inline secure email gateway, Attachment sandboxing, URL rewriting and click-time analysis, Threat Response Auto-Pull.

Answered from the vendors’ own pages

IDnow: Why choose it over a cheaper automated vendor?

Because in some European regimes the cheaper vendor is not legally permitted for the transaction. This is an eligibility question, not a quality one.

Proofpoint: Does it replace Microsoft Defender for Office 365?

Functionally it overlaps heavily, and running both means paying twice for filtering. Most Proofpoint customers on Microsoft 365 keep Defender licensed because it is bundled in E5 and use Proofpoint as the inline gateway. Expect to justify that duplication annually.

IDnow: Is the electronic signature included?

No. Qualified electronic signature under eIDAS is licensed separately from identity verification.

Proofpoint: Who owns Proofpoint?

Thoma Bravo, a private equity firm, which took the company private in 2021. It has continued to acquire since, including Tessian, Normalyze and Hornetsecurity, which is why the portfolio spans so many adjacent categories.

IDnow: Where is the data processed?

In European data centres, which is a requirement rather than a preference for many of its regulated customers.

Proofpoint: Do I have to change my MX records?

For the gateway, yes. That is what makes it inline and able to block before delivery. Some newer capabilities integrate through the mailbox API instead, but the core protection model is MX-level.

Proofpoint: Is security awareness training included?

No, it is a separate subscription. It integrates well with the threat data, so training can target the users actually being attacked, but it is a distinct line item on the quote.

Proofpoint: What does Threat Response Auto-Pull actually do?

It removes messages from mailboxes after delivery when the verdict changes, including copies that users forwarded internally. It is the answer to the case where a link was clean at delivery and weaponised an hour later.

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