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Software · head to head

Hotjar vs Marq

H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite
Marq logo

Marq

Software

Web-based design and publishing for brand templates

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Marq free plan caps at 25 MB cloud storage and a 3 project limit

Where they differ

Only the attributes on which Hotjar and Marq actually diverge.

Attributes where Hotjar and Marq differ
AttributeHotjarMarq
Pricing modelUnknownfreemium
Founded2014Unknown

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Only in Marq

Nothing recorded that Hotjar does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

  • User behavior analysisnot Marq
  • Conversion optimizationnot Marq
  • UX researchnot Marq
  • Customer feedbacknot Marq
  • Usability testingnot Marq

Marq

No use cases recorded yet. See the Marq review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Marq

  • Free plan caps at 25 MB cloud storage and a 3 project limit
  • Enterprise-only unlimited storage requires custom quoted pricing rather than a published rate

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Marq

Free

No published plan breakdown. See the Marq review.

Which should you pick?

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Choose Marq if

  • You want to start without paying.
Marq review

Questions people ask

Is Hotjar or Marq better?
Neither clearly leads. Hotjar starts at Free and Marq at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Marq?
Hotjar starts at Free and Marq at Free.
Does Hotjar or Marq run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Hotjar for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hotjar best used for?
Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Marq is typically brought in for.
What can Hotjar do that Marq cannot?
Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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