Business Intelligence · head to head
Holistics vs ProfitWell
The short version
- Only ProfitWell has a free tier, so it costs nothing to try first.
- Each has a real cost: Holistics the entry plan is $960 per month billed monthly, which is a high floor for a BI tool; ProfitWell profitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
- They diverge on capability: Holistics covers Data Modeling, ProfitWell covers Free Metrics.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Holistics and ProfitWell actually diverge.
| Attribute | Holistics | ProfitWell |
|---|---|---|
| Starting price | $800/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Web, Cloud | Web, Api |
| Founded | 2015 | 2012 |
Identical on both: user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Holistics
- Data Modeling
- Version Control
- Scheduling
- Caching
- Embedding
- BigQuery
- Snowflake
- Redshift
Only in ProfitWell
- Free Metrics
- Churn Reduction
- Price Optimization
- Revenue Recognition
- Benchmarking
- Stripe
- Chargebee
- Recurly
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Holistics
- Modelling business metrics in a code-defined semantic layer with Git version controlnot ProfitWell
- Self-service exploration and dashboards for non-SQL usersnot ProfitWell
- Embedding analytics into a customer-facing productnot ProfitWell
ProfitWell
- Subscription revenue metrics and churn reportingnot Holistics
- Recovering failed payments and reducing involuntary churnnot Holistics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Holistics
- The entry plan is $960 per month billed monthly, which is a high floor for a BI tool
- Every plan includes only the first 10 users, with additional users charged at $15 per month each on Entry and Standard and $18 on the Security Compliance Suite
- The Entry plan caps reports at 100, and each additional 100 reports costs $120 per month
- Google SSO requires the Standard plan at $1,200 per month; enterprise SSO with SAML and SCIM provisioning requires the Security Compliance Suite at $2,400 per month
- Row-based access control, IP whitelisting, pass-through authentication and user activity monitoring are all Security Compliance Suite features
- Connecting Git version control to your own repository requires Standard; Entry only gets Holistics-hosted Git
- White labelling, dynamic row-level permissions and unlimited dashboard viewers for embedded analytics are Custom Plan only, with no published price
- Bank payments and custom payment terms are Custom Plan only, and custom infosec or legal paperwork is Enterprise plan only
- The two months off discount requires yearly billing
ProfitWell
- ProfitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
- Reaching any figure requires going through Paddle's own pricing rather than a ProfitWell rate card
Pricing, plan by plan
Holistics
$800/month- Entry$800/month
- 100 reports
- First 10 users included
- Core self-service analytics
- Standard$1000/month
- Unlimited reports
- First 10 users included
- Custom charts
- Security Compliance Suite$2000/month
- Unlimited reports
- First 10 users included
- Granular access controls
ProfitWell
Free- Free MetricsFree
- Revenue Metrics
- Dashboards
- Basic Reports
- RetainFree
- Churn Reduction
- Payment Recovery
- Custom Pricing
Which should you pick?
Choose Holistics if
- You need data modeling.
- You work on Web, Cloud.
- You also want version control.
Choose ProfitWell if
- You need free metrics.
- You want to start without paying.
- You work on Web, Api.
- You also want churn reduction.
Questions people ask
- Is Holistics or ProfitWell better?
- Neither clearly leads. Holistics starts at $800/month and ProfitWell at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Holistics or ProfitWell?
- ProfitWell has a free tier; the other does not. Paid plans start at $800/month for Holistics and Free for ProfitWell.
- Does Holistics or ProfitWell run on more platforms?
- Holistics runs on Web, Cloud. ProfitWell runs on Web, Api.
- Can I use ProfitWell for free?
- Yes. ProfitWell has a free tier, so you can try it without paying. Holistics starts at $800/month.
- What is Holistics best used for?
- Holistics is most often used for modelling business metrics in a code-defined semantic layer with git version control, self-service exploration and dashboards for non-sql users, embedding analytics into a customer-facing product. Of those, modelling business metrics in a code-defined semantic layer with git version control and self-service exploration and dashboards for non-sql users are not what ProfitWell is typically brought in for.
- What can Holistics do that ProfitWell cannot?
- Holistics covers Data Modeling, Version Control, Scheduling, Caching. ProfitWell covers Free Metrics, Churn Reduction, Price Optimization, Revenue Recognition. Both handle Web support.
Answered from the vendors’ own pages
Holistics: How much do additional Holistics users cost?
Additional users cost $12.50 per month (yearly billing) or $15 per month (monthly billing) for Entry/Standard plans, and $15-18 per month for Security Suite.
SourceProfitWell: Is ProfitWell still available as a standalone product?
ProfitWell has been integrated into Paddle. The ProfitWell Metrics analytics tool is now part of Paddle's suite and is available at no cost.
SourceHolistics: Can I purchase additional reports on Holistics?
Yes, additional 100-report blocks cost $100 per month (yearly) or $120 per month (monthly billing).
SourceProfitWell: What is Paddle's standard pricing model?
Paddle charges 5% plus 50 cents per checkout transaction on its standard pay-as-you-go plan. Custom pricing is available for products under $10 or for customers requiring invoicing.
SourceHolistics: Does Holistics support multiple data centers?
Yes, Holistics supports multiple data centers in US, EU, and APAC regions with pricing available for embedded analytics with unlimited dashboard viewers.
SourceProfitWell: What is included in Paddle's all-inclusive pricing?
Paddle's standard plan includes tax and compliance, unified billing, churn prevention tools, fraud protection, and 24/7 customer support. No separate monthly or hidden fees apply.
SourceProfitWell: What is the minimum spend required for Paddle's enterprise plan?
Paddle offers custom enterprise pricing with negotiated rates for scaling and established businesses. Customers receive tailored pricing aligned with their business model and access to premium support and advisory services.
SourceRelated pages
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