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Productivity · head to head

HEY vs Structured

HEY logo

HEY

Productivity

Flat annual subscription email service from 37signals, with its own hey.com domain and a distinctive Screener

From
$99/year
Rated
-
Full reviewWebsite
Structured logo

Structured

Productivity

Visual daily planner for time blocking

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Structured has a free tier, so it costs nothing to try first.
  • Each has a real cost: HEY there is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.; Structured no monthly view available, only daily and weekly views, limiting ability to preview long-term schedules
  • They diverge on capability: HEY covers The Screener, Structured covers Visual timeline.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which HEY and Structured actually diverge.

Attributes where HEY and Structured differ
AttributeHEYStructured
Starting price$99/yearFree
Pricing modelPer user per monthUnknown
Free tierNoYes
PlatformsMac, Windows, Web, iOS, AndroidiOS, iPadOS, macOS, Android, Web, Apple Watch
FoundedUnknown2020

Identical on both: user rating (Not yet rated), category (Productivity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HEY

  • The Screener
  • Imbox, Feed and Paper Trail
  • Reply Later stack
  • Focus and Reply mode
  • Screen sharing style clips
  • No tracking pixels

Only in Structured

  • Visual timeline
  • Time blocking
  • Calendar integration
  • Widgets
  • Recurring tasks
  • Apple Calendar
  • Google Calendar
  • Apple Reminders

What people use each for

The jobs each tool is most often brought in to do.

HEY

  • Someone who wants to replace Gmail or iCloud Mail entirely with an email service built around approving senders before they reach the inboxnot Structured
  • A user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversationnot Structured
  • A family that wants shared but individually addressed email under one annual plannot Structured
  • A small company wanting HEY for Work on its own domain with the Screener model for the whole teamnot Structured

Structured

  • Productivitynot HEY
  • Collaborationnot HEY
  • Task managementnot HEY
  • Organizationnot HEY

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HEY

  • There is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
  • Adopting HEY means changing your actual email address, not just installing a new client, which is a bigger migration than switching apps on an existing address.
  • The Screener and categorisation model is a real departure from a standard inbox, and some users take time to adjust or find it gets in the way for high volume mail.
  • Short vanity addresses carry steep additional annual fees, up to 999 US dollars a year for a two character address.
  • It does not connect to or manage existing Gmail, Outlook or iCloud accounts, so it cannot be used as a general client the way Mimestream or Apple Mail can.

Structured

  • No monthly view available, only daily and weekly views, limiting ability to preview long-term schedules
  • Cannot export to Excel, PDF, or other printable formats; only JSON export available on Apple devices
  • Calendar import requires Pro subscription (except on web where free import is available)
  • Android and web versions significantly lag behind iOS version in features and performance
  • One-way calendar sync only; cannot export Structured tasks back to Google Calendar or other external calendar apps

Pricing, plan by plan

HEY

$99/year
  • HEY for You$99/year
    • One hey.com email address
    • Screener, Imbox, Feed and Paper Trail
    • Billed annually only, no monthly option
  • HEY for Families$179/year
    • Covers up to five family members
    • Same features as HEY for You per member
  • HEY for Work$12/month
    • Per user, for organisations on a company domain
    • Admin controls for a team

Structured

Free
  • FreeFree
    • Timeline tasks and all-day tasks
    • Task subtasks and notes
    • Icons and color coding
  • Pro$undefined/month or year or lifetime
    • Structured AI for smart planning
    • Calendar and reminders import
    • Recurring tasks

Which should you pick?

Choose HEY if

  • You need the screener.
  • You work on Mac, Windows, Web, iOS, Android.
  • You also want imbox, feed and paper trail.
HEY review

Choose Structured if

  • You need visual timeline.
  • You want to start without paying.
  • You work on iOS, iPadOS, macOS, Android, Web, Apple Watch.
  • You also want time blocking.
Structured review

Questions people ask

Is HEY or Structured better?
Neither clearly leads. HEY starts at $99/year and Structured at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HEY or Structured?
Structured has a free tier; the other does not. Paid plans start at $99/year for HEY and Free for Structured.
Does HEY or Structured run on more platforms?
HEY runs on Mac, Windows, Web, iOS, Android. Structured runs on iOS, iPadOS, macOS, Android, Web, Apple Watch.
Can I use Structured for free?
Yes. Structured has a free tier, so you can try it without paying. HEY starts at $99/year.
What is HEY best used for?
HEY is most often used for someone who wants to replace gmail or icloud mail entirely with an email service built around approving senders before they reach the inbox, a user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversation, a family that wants shared but individually addressed email under one annual plan, a small company wanting hey for work on its own domain with the screener model for the whole team. Of those, someone who wants to replace gmail or icloud mail entirely with an email service built around approving senders before they reach the inbox and a user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversation are not what Structured is typically brought in for.
What can HEY do that Structured cannot?
HEY covers The Screener, Imbox, Feed and Paper Trail, Reply Later stack, Focus and Reply mode. Structured covers Visual timeline, Time blocking, Calendar integration, Widgets.

Answered from the vendors’ own pages

HEY: Can I use HEY with my existing Gmail address?

No. HEY provides its own hey.com email address; it is not a client layered over an existing Gmail or other account.

Structured: Is Structured free to use?

Yes, Structured has a free tier that includes timeline tasks, all-day tasks, inbox tasks, subtasks, notes, icons, color coding, drag and drop, and calendar import on web (though calendar import requires Pro on iOS/Android). The app is free to download on iOS, Android, Mac, and web.

Source
HEY: Is there a free plan?

No. HEY offers a trial but bills annually only, with no free tier and no month to month option for individuals.

Structured: What does Structured Pro cost and what features does it add?

Structured Pro is available as a monthly or yearly subscription, or as a one-time lifetime purchase for $99.99 USD. Pro adds Structured AI, calendar import and reminders import (on iOS/Android), recurring tasks, replan functionality, custom notifications, and custom color palettes.

Source
HEY: What is the Screener?

A feature that holds mail from any new sender until the user explicitly approves them, before it appears in the inbox at all.

Structured: Can I import my Google Calendar into Structured?

Yes, Structured supports importing calendars from Google Calendar, Outlook, Microsoft Exchange, Yahoo, and AOL. On iOS, it connects through Apple Calendar compatibility. On Android and web, you authenticate with your Google account and select which calendars to sync. This feature requires a Structured Pro subscription.

Source
Structured: Can I export my tasks from Structured and in what formats?

On Apple devices, you can export your data as a JSON file through Settings > About > Privacy & Permissions > Export Your Data. However, you cannot export tasks to external calendars, nor can you export to printable formats like Excel or PDF. Export is one-way only.

Source
Structured: Does Structured work across all my devices?

Yes, Structured syncs across iPhone, iPad, Mac, Apple Watch, and Android devices. However, users have reported that iCloud synchronization can be unreliable, and the Android and web versions have fewer features and slower performance compared to the iOS version.

Source
Structured: What calendar and reminder apps does Structured integrate with?

On iOS, Structured can import from Apple Calendar, Reminders, Google Calendar, Outlook, Microsoft Exchange, Yahoo, and AOL. On Android and web, it supports Google Calendar. Structured can import events and reminders, but cannot export tasks back to external calendars.

Source
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