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Software · head to head

HARO vs Artifact

HARO logo

HARO

Software

Help A Reporter Out - connecting journalists with expert sources

From
Free
Rated
-
Full reviewWebsite
A

Artifact

Software

AI-powered personalized news discovery

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HARO hARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023); Artifact wound down in early April 2024. Kevin Systrom and Mike Krieger closed it, saying the market opportunity was not large enough to keep investing
  • They diverge on capability: HARO covers Daily journalist queries, Artifact covers AI recommendations.

Where they differ

Only the attributes on which HARO and Artifact actually diverge.

Attributes where HARO and Artifact differ
AttributeHAROArtifact
Pricing modelfreemiumfree
PlatformsWeb, EmailIos, Android
Founded20082022

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HARO

  • Daily journalist queries
  • Source submissions
  • Query archives
  • Response tracking
  • Source directory
  • Email matching
  • Profile management
  • Email

Only in Artifact

  • AI recommendations
  • Article summaries
  • Clickbait detection
  • Social sharing
  • Topic following
  • Social sharing
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

HARO

  • Finding expert sourcesnot Artifact
  • Press coveragenot Artifact
  • Expert positioningnot Artifact
  • Media relationsnot Artifact

Artifact

  • News consumptionnot HARO
  • Content discoverynot HARO
  • Staying informednot HARO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HARO

  • HARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)

Artifact

  • Wound down in early April 2024. Kevin Systrom and Mike Krieger closed it, saying the market opportunity was not large enough to keep investing
  • Yahoo acquired the personalisation technology and folded it into Yahoo News, so the app itself is not coming back
  • The founders stayed only in an advisory capacity through the transition

Pricing, plan by plan

HARO

Free
  • FreeFree
    • Daily email alerts
    • Query submissions
    • Source directory
  • Pro$19.99/month
    • Advanced features
    • Priority support
    • Analytics

Artifact

Free
  • FreeFree
    • AI-powered recommendations
    • Article summaries
    • Social features

Which should you pick?

Choose HARO if

  • You need daily journalist queries.
  • You want to start without paying.
  • You work on Web, Email.
  • You also want source submissions.
HARO review

Choose Artifact if

  • You need ai recommendations.
  • You want to start without paying.
  • You work on Ios, Android.
  • You also want article summaries.
Artifact review

Questions people ask

Is HARO or Artifact better?
Neither clearly leads. HARO starts at Free and Artifact at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HARO or Artifact?
HARO starts at Free and Artifact at Free.
Does HARO or Artifact run on more platforms?
HARO runs on Web, Email. Artifact runs on Ios, Android.
Can I use HARO for free?
Both have a free tier, so you can try either at no cost before committing.
What is HARO best used for?
HARO is most often used for finding expert sources, press coverage, expert positioning, media relations. Of those, finding expert sources and press coverage are not what Artifact is typically brought in for.
What can HARO do that Artifact cannot?
HARO covers Daily journalist queries, Source submissions, Query archives, Response tracking. Artifact covers AI recommendations, Article summaries, Clickbait detection, Social sharing.
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