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Affiliate Marketing · head to head

Alyce vs GrowSurf

A

Alyce

Affiliate Marketing

AI-powered gifting and direct mail platform

From
On request
Rated
-
Full reviewWebsite
GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: Alyce acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product; GrowSurf startup tier limited to 1 referral program
  • They diverge on capability: Alyce covers AI gift recommendations, GrowSurf covers Referral tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Alyce and GrowSurf actually diverge.

Attributes where Alyce and GrowSurf differ
AttributeAlyceGrowSurf
Starting priceOn requestFree
Free tierNoYes
Founded20152017

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alyce

  • AI gift recommendations
  • Personal gifting
  • Donation options
  • Recipient research
  • Engagement analytics
  • Outreach
  • Marketo
  • 6sense

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • Intercom
  • Segment
  • Stripe

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Alyce

  • affiliate marketing managementnot GrowSurf
  • Workflow automationnot GrowSurf
  • Reportingnot GrowSurf

GrowSurf

  • Launching customer referral programs without engineering overheadnot Alyce
  • White-label referral systems matching brand appearancenot Alyce
  • AI-powered reward suggestions and promotional copy generationnot Alyce
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Alyce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alyce

  • Acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product
  • alyce.com no longer resolves

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Pricing, plan by plan

Alyce

On request
  • GrowthFree
    • Custom pricing
    • AI recommendations
    • CRM integration

GrowSurf

Free
  • Startup$179/month
    • 2,500 participants
    • 2 referral programs
    • 2 team members
  • Startup$279/month
    • 5,000 participants
    • 2 referral programs
    • 2 team members
  • Business$449/month
    • 10,000 participants
    • 5 referral programs
    • 5 team members
  • Business$1429/month
    • 150,000 participants
    • 5 referral programs
    • 5 team members

Which should you pick?

Choose Alyce if

  • You need ai gift recommendations.
  • You also want personal gifting.
Alyce review

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Questions people ask

Is Alyce or GrowSurf better?
Neither clearly leads. Alyce starts at On request and GrowSurf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alyce or GrowSurf?
GrowSurf has a free tier; the other does not. Paid plans start at On request for Alyce and Free for GrowSurf.
Does Alyce or GrowSurf run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. Alyce starts at On request.
What is Alyce best used for?
Alyce is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what GrowSurf is typically brought in for.
What can Alyce do that GrowSurf cannot?
Alyce covers AI gift recommendations, Personal gifting, Donation options, Recipient research. GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

GrowSurf: Is there a free trial for GrowSurf?

Yes, all paid plans include a 14-day free trial with access to paid features and integrations. No credit card required.

Source
GrowSurf: How does GrowSurf pricing scale with participants?

GrowSurf pricing is based on the number of participants (people who refer or are referred). Startup plans range from $179-$279/month for 2,500-5,000 participants. Business plans range from $449-$1,429/month for 10,000-150,000 participants. Plans auto-scale on a prorated basis.

Source
GrowSurf: Do higher GrowSurf tiers include more integrations?

Yes. Startup includes Stripe, HubSpot, Zapier, Slack, and Tango Card. Business adds PayPal, Salesforce, Chargebee, Recurly, Marketo, and CDP integrations.

Source
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