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Survey & Forms · head to head

Gravity Forms vs Zapier

Gravity Forms logo

Gravity Forms

Survey & Forms

The most trusted WordPress forms plugin

From
On request
Rated
-
Full reviewWebsite
Zapier logo

Zapier

All industries

Automate your work across 7,000+ app integrations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zapier has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Zapier the free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action

Where they differ

Only the attributes on which Gravity Forms and Zapier actually diverge.

Attributes where Gravity Forms and Zapier differ
AttributeGravity FormsZapier
Starting priceOn requestFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, Api
CategorySurvey & FormsAll industries
FoundedUnknown2011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gravity Forms

Nothing recorded that Zapier does not also cover.

Only in Zapier

  • App integrations
  • Workflow automation
  • Trigger-based actions
  • Multi-step Zaps
  • Data formatting
  • Conditional logic
  • Error handling
  • Team collaboration

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

No use cases recorded yet. See the Gravity Forms review.

Zapier

  • Lead managementnot Gravity Forms
  • Data synchronizationnot Gravity Forms
  • Email automationnot Gravity Forms
  • Social media postingnot Gravity Forms
  • Customer onboardingnot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Zapier

  • The free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • Multi-step Zaps, filters, paths, webhooks and the formatter all require a paid plan
  • Premium app connectors are withheld from the free plan
  • Free Zaps poll for new data every 15 minutes against 2 minutes on Professional and 1 minute on Team
  • Paying monthly rather than annually costs 50 percent more, so the 2,000-task Professional plan is $73.50 a month instead of $49

Pricing, plan by plan

Gravity Forms

On request

No published plan breakdown. See the Gravity Forms review.

Zapier

Free
  • FreeFree
    • 100 tasks/month
    • 5 Zaps
    • Two-step Zaps
  • Starter$19.99/month
    • 750 tasks/month
    • 20 Zaps
    • Multi-step Zaps
  • Professional$49/month
    • 2,000 tasks/month
    • Unlimited Zaps
    • Custom logic

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Zapier on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose Zapier if

  • You need app integrations.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want workflow automation.
Zapier review

Questions people ask

Is Gravity Forms or Zapier better?
Neither clearly leads. Gravity Forms starts at On request and Zapier at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or Zapier?
Zapier has a free tier; the other does not. Paid plans start at On request for Gravity Forms and Free for Zapier.
Does Gravity Forms or Zapier run on more platforms?
Gravity Forms runs on Web. Zapier runs on Web, Api.
Can I use Zapier for free?
Yes. Zapier has a free tier, so you can try it without paying. Gravity Forms starts at On request.
What can Gravity Forms do that Zapier cannot?
Zapier covers App integrations, Workflow automation, Trigger-based actions, Multi-step Zaps.
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Related pages

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