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Census vs Gravity Forms

Census logo

Census

Software

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
Gravity Forms logo

Gravity Forms

Software

The most trusted WordPress forms plugin

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Census has a free tier, so it costs nothing to try first.
  • Each has a real cost: Census census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans; Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year

Where they differ

Only the attributes on which Census and Gravity Forms actually diverge.

Attributes where Census and Gravity Forms differ
AttributeCensusGravity Forms
Starting priceFreeOn request
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, ApiWeb
Founded2020Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Analytics
  • 150+ destinations

Only in Gravity Forms

Nothing recorded that Census does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Gravity Forms

Gravity Forms

No use cases recorded yet. See the Gravity Forms review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans
  • Free Fivetran Activations tier caps at 3,500 monthly active rows

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Pricing, plan by plan

Census

Free
  • FreeFree
    • Basic syncing
    • Limited destinations
  • Pro$250/month
    • Advanced syncing
    • Email support
  • Enterprise$1500/month
    • Unlimited syncing
    • Dedicated support

Gravity Forms

On request

No published plan breakdown. See the Gravity Forms review.

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Census on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Questions people ask

Is Census or Gravity Forms better?
Neither clearly leads. Census starts at Free and Gravity Forms at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or Gravity Forms?
Census has a free tier; the other does not. Paid plans start at Free for Census and On request for Gravity Forms.
Does Census or Gravity Forms run on more platforms?
Census runs on Web, Api. Gravity Forms runs on Web.
Can I use Census for free?
Yes. Census has a free tier, so you can try it without paying. Gravity Forms starts at On request.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what Gravity Forms is typically brought in for.
What can Census do that Gravity Forms cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation.
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Related pages

More on Census

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