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Software · head to head

Gravity Forms vs mParticle

Gravity Forms logo

Gravity Forms

Software

The most trusted WordPress forms plugin

From
On request
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Software

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation

Where they differ

Only the attributes on which Gravity Forms and mParticle actually diverge.

Attributes where Gravity Forms and mParticle differ
AttributeGravity FormsmParticle
Starting priceOn request$500/month
Pricing modelsubscriptionusage-based
PlatformsWebWeb, Mobile
FoundedUnknown2013

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gravity Forms

Nothing recorded that mParticle does not also cover.

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

No use cases recorded yet. See the Gravity Forms review.

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Gravity Forms
  • Building a customer data platform across web, mobile and server sourcesnot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

Gravity Forms

On request

No published plan breakdown. See the Gravity Forms review.

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from mParticle on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is Gravity Forms or mParticle better?
Neither clearly leads. Gravity Forms starts at On request and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or mParticle?
Gravity Forms starts at On request and mParticle at $500/month.
Does Gravity Forms or mParticle run on more platforms?
Gravity Forms runs on Web. mParticle runs on Web, Mobile.
What can Gravity Forms do that mParticle cannot?
mParticle covers Data collection, Audience building, Segmentation, Data governance.
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Related pages

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