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Software · head to head

Google Analytics vs Greenhouse

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Greenhouse logo

Greenhouse

Software

Hiring software for growing companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Greenhouse core plan lacks talent discovery and contact lookups
  • They diverge on capability: Google Analytics covers Real-time analytics, Greenhouse covers Applicant tracking.

Where they differ

Only the attributes on which Google Analytics and Greenhouse actually diverge.

Attributes where Google Analytics and Greenhouse differ
AttributeGoogle AnalyticsGreenhouse
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
Founded19982012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Greenhouse

  • Applicant tracking
  • Interview scheduling
  • Scorecard system
  • Job board posting
  • Candidate CRM
  • Reporting & analytics
  • Offer management
  • EEO compliance

Both cover

  • SOC2
  • Privacy Shield
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Greenhouse
  • Event tracking and user behaviour analysisnot Greenhouse
  • Traffic source and conversion trackingnot Greenhouse

Greenhouse

  • Applicant tracking system for structured hiringnot Google Analytics
  • AI-powered interview notetaking and sourcingnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Greenhouse

  • Core plan lacks talent discovery and contact lookups
  • Core plan lacks email automation and applicant texting
  • Plus plan lacks resume anonymisation and application limits
  • Plus plan lacks audit logging and developer tools
  • Pricing customised by hiring volume and company size, not published
  • Only Pro tier offers audit logs and developer sandbox

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Greenhouse

On request

No published plan breakdown. See the Greenhouse review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Greenhouse if

  • You need applicant tracking.
  • You work on Web, Ios, Android, Api.
  • You also want interview scheduling.
Greenhouse review

Questions people ask

Is Google Analytics or Greenhouse better?
Neither clearly leads. Google Analytics starts at Free and Greenhouse at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Greenhouse?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Greenhouse.
Does Google Analytics or Greenhouse run on more platforms?
Google Analytics runs on Web. Greenhouse runs on Web, Ios, Android, Api.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Greenhouse starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Greenhouse is typically brought in for.
What can Google Analytics do that Greenhouse cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Greenhouse covers Applicant tracking, Interview scheduling, Scorecard system, Job board posting. Both handle SOC2, Privacy Shield, Data encryption.
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Related pages

More on Google Analytics

More on Greenhouse

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