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All industries · head to head

Google Analytics vs Monday.com

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Monday.com logo

Monday.com

Technology

A platform built for a new way of working

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Monday.com expensive at scale with 3-seat minimum and costs increasing quickly with team size
  • They diverge on capability: Google Analytics covers Real-time analytics, Monday.com covers Customizable workflows.

Where they differ

Only the attributes on which Google Analytics and Monday.com actually diverge.

Attributes where Google Analytics and Monday.com differ
AttributeGoogle AnalyticsMonday.com
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android
CategoryAll industriesTechnology
Founded19982012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Monday.com

  • Customizable workflows
  • Multiple views (Kanban, Gantt, Calendar)
  • Automation engine
  • Real-time collaboration
  • Mobile apps
  • Forms
  • Dashboards
  • Workload management

Both cover

  • Salesforce
  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Monday.com
  • Event tracking and user behaviour analysisnot Monday.com
  • Traffic source and conversion trackingnot Monday.com

Monday.com

  • Project managementnot Google Analytics
  • Sales CRMnot Google Analytics
  • Marketing campaignsnot Google Analytics
  • HR processesnot Google Analytics
  • IT ticketingnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Monday.com

  • Expensive at scale with 3-seat minimum and costs increasing quickly with team size
  • Limited free plan with only 2 users and 3 boards
  • Mobile app provides reduced functionality compared to web version
  • Email CC/BCC limitations for looping in stakeholders without full board access
  • WorkForms can only create new items, not update existing ones

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Monday.com

Free

No published plan breakdown. See the Monday.com review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Monday.com if

  • You need customizable workflows.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want multiple views (kanban, gantt, calendar).
Monday.com review

Questions people ask

Is Google Analytics or Monday.com better?
Neither clearly leads. Google Analytics starts at Free and Monday.com at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Monday.com?
Google Analytics starts at Free and Monday.com at Free.
Does Google Analytics or Monday.com run on more platforms?
Google Analytics runs on Web. Monday.com runs on Web, iOS, Android.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Monday.com is typically brought in for.
What can Google Analytics do that Monday.com cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Monday.com covers Customizable workflows, Multiple views (Kanban, Gantt, Calendar), Automation engine, Real-time collaboration. Both handle Salesforce, SOC2, ISO27001.

Answered from the vendors’ own pages

Monday.com: Does Monday.com have a free plan?

Yes, Monday.com offers a free plan limited to 2 users and 3 boards. Paid plans start at around $9 per seat per month and require a minimum of 3 seats.

Source
Monday.com: Can I use Monday.com on mobile?

Monday.com is available on iOS and Android, but the mobile app lacks the full depth of the desktop version, making complex board management more difficult on the go.

Source
Monday.com: Does Monday.com support offline work?

Monday.com is primarily a cloud-based platform and does not have robust offline capabilities. You need an internet connection to access and edit boards.

Source
Monday.com: What is Monday.com's pricing based on?

Pricing is based on the number of seats and which product module you choose (Work Management, Sales CRM, Dev, or Service). Each module has different features and pricing.

Source
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Related pages

More on Google Analytics

More on Monday.com

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