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Automation Integration · head to head

HighLevel vs Letta

HighLevel logo

HighLevel

Automation Integration

The all-in-one sales and marketing platform for agencies

From
$97/month
Rated
-
Full reviewWebsite
Letta logo

Letta

Automation Integration

Machines that learn

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Letta has a free tier, so it costs nothing to try first.
  • Each has a real cost: HighLevel enterprise pricing requires contacting sales with no published rates; Letta free tier limited to 3 stateful agents
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which HighLevel and Letta actually diverge.

Attributes where HighLevel and Letta differ
AttributeHighLevelLetta
Starting price$97/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Automation Integration).

What people use each for

The jobs each tool is most often brought in to do.

HighLevel

  • Freelancers and solo marketers using Starter plannot Letta
  • Growing agencies managing multiple clients with Unlimited plannot Letta
  • Agencies offering SaaS solutions to their own clients with Agency Pronot Letta

Letta

  • Building agents with memory for continuous learningnot HighLevel
  • Enabling reflection during idle periods via sleep-computenot HighLevel
  • Managing agent context and extracting learningsnot HighLevel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HighLevel

  • Enterprise pricing requires contacting sales with no published rates
  • Add-ons like AI Employee, White Label Mobile App, and HIPAA Compliance range from $49-$497/month per sub-account or account-wide

Letta

  • Free tier limited to 3 stateful agents
  • Pro tier capped at 20 stateful agents
  • API Plan usage charges apply beyond base tier

Pricing, plan by plan

HighLevel

$97/month
  • Starter$97/month
    • 3 Sub-Accounts
    • Unlimited Contacts
    • Unlimited Users
  • Unlimited$297/month
    • Unlimited Sub-Accounts
    • Unlimited Contacts
    • Unlimited Users
  • Agency Pro$497/month
    • Everything in Unlimited plus
    • SaaS Mode
    • Automated Sub-Account Creation
  • Enterprise$null/custom
    • Dedicated account management
    • Custom development
    • Dedicated Slack channel

Letta

Free
  • FreeFree
    • Limited agents
    • Limited Letta Auto usage
    • Bring your own API keys
  • Pro$20/month
    • Weekly and monthly Letta Auto quota
    • Pay-as-you-go overage
    • Up to 20 stateful agents
  • API Plan$20/month
    • Unlimited agents
    • $0.10/active agent/month
    • $0.00015/second for tool execution
  • Teams Pro$20/month
    • Per seat pricing
    • Add teammates
    • Letta Auto quota

Which should you pick?

Choose HighLevel if

Nothing in the data separates HighLevel from Letta on the points above - pick on price and on how each one feels to use.

HighLevel review

Choose Letta if

  • You want to start without paying.
Letta review

Questions people ask

Is HighLevel or Letta better?
Neither clearly leads. HighLevel starts at $97/month and Letta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HighLevel or Letta?
Letta has a free tier; the other does not. Paid plans start at $97/month for HighLevel and Free for Letta.
Does HighLevel or Letta run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Letta for free?
Yes. Letta has a free tier, so you can try it without paying. HighLevel starts at $97/month.
What is HighLevel best used for?
HighLevel is most often used for freelancers and solo marketers using starter plan, growing agencies managing multiple clients with unlimited plan, agencies offering saas solutions to their own clients with agency pro. Of those, freelancers and solo marketers using starter plan and growing agencies managing multiple clients with unlimited plan are not what Letta is typically brought in for.

Answered from the vendors’ own pages

HighLevel: How much does GoHighLevel Starter cost?

GoHighLevel Starter costs $97/month (or $970/year when billed annually) and includes 3 Sub-Accounts, unlimited contacts, unlimited users, and all core features with 24/7 support.

Source
Letta: How much does Letta cost?

Letta offers a free tier, then Pro plan at $20/month with up to 20 stateful agents, API Plan at $20/month base plus usage charges ($0.10/active agent/month, $0.00015/second for tool execution), and Teams Pro at $20/seat/month.

Source
HighLevel: What is the difference between Unlimited and Agency Pro plans?

Unlimited plan ($297/month) offers unlimited sub-accounts and basic API access. Agency Pro ($497/month) adds SaaS Mode, automated sub-account creation, rebill phone/email markup, and advanced API access for reselling.

Source
Letta: How many agents can I create on the free plan?

The free tier is limited to 3 stateful agents. Pro plan allows up to 20 stateful agents, while API Plan offers unlimited agents.

Source
HighLevel: Does GoHighLevel offer a free trial?

Yes, GoHighLevel includes a 14-day free trial on all plans with no obligation. You can cancel anytime.

Source
Letta: Does Letta charge for tool execution?

On the API Plan, Letta charges $0.00015 per second for tool execution. The Pro and Teams Pro plans include execution in their monthly fee.

Source
HighLevel: What add-ons are available for GoHighLevel?

GoHighLevel offers multiple add-ons including AI Employee ($50-$97/month), Branded Client Portal ($49/month), Dedicated Email IPs ($59/month per IP), Premium Prospecting Tool ($29/month), SEO via Search Atlas ($79/month), WhatsApp Integration ($10/month), White Label Mobile App ($497/month account-wide), and HIPAA Compliance ($297/month account-wide).

Source
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