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Business Intelligence · head to head

Glassbox vs Microsoft Power Automate

Glassbox logo

Glassbox

Business Intelligence

Digital experience intelligence

From
On request
Rated
-
Full reviewWebsite
Microsoft Power Automate logo

Microsoft Power Automate

Automation Integration

Automate tasks across cloud and on-premises apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Microsoft Power Automate has a free tier, so it costs nothing to try first.
  • Each has a real cost: Glassbox no fixed pricing tiers published; custom quotes required based on package, data retention, and session volume; Microsoft Power Automate free plan limited to 750 flow runs/month and standard connectors only; premium connectors require paid plans
  • They diverge on capability: Glassbox covers Session Replay, Microsoft Power Automate covers Automated flows.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Glassbox and Microsoft Power Automate actually diverge.

Attributes where Glassbox and Microsoft Power Automate differ
AttributeGlassboxMicrosoft Power Automate
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Mobile, HybridWeb, Cloud, Desktop
CategoryBusiness IntelligenceAutomation Integration
Founded20102016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Glassbox

  • Session Replay
  • Struggle Detection
  • Journey Mapping
  • AI Insights
  • Voice of Customer
  • Adobe Analytics
  • Google Analytics
  • ServiceNow

Only in Microsoft Power Automate

  • Automated flows
  • Instant flows
  • Scheduled flows
  • Desktop automation
  • Process mining
  • Business process flows
  • Approval workflows
  • 500+ connectors

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Glassbox

  • User experience analysisnot Microsoft Power Automate
  • Bug reproductionnot Microsoft Power Automate
  • Conversion optimizationnot Microsoft Power Automate
  • Customer journey mappingnot Microsoft Power Automate
  • Usability testingnot Microsoft Power Automate

Microsoft Power Automate

  • Workflow Automationnot Glassbox
  • Data Integrationnot Glassbox
  • Process Automationnot Glassbox
  • App Integrationnot Glassbox
  • API Connectivitynot Glassbox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Glassbox

  • No fixed pricing tiers published; custom quotes required based on package, data retention, and session volume

Microsoft Power Automate

  • Free plan limited to 750 flow runs/month and standard connectors only; premium connectors require paid plans
  • Not suitable for long-running workflows; can fail unexpectedly without warning
  • Limited to simple linear logic; fails with complex workflows involving multiple stakeholders
  • Tasks cannot automate at scale when requiring more than approximately 60 users

Pricing, plan by plan

Glassbox

On request
  • CustomFree
    • Full Platform
    • Mobile Analytics
    • Enterprise Support

Microsoft Power Automate

Free
  • FreeFree
    • 750 flow runs/month
    • Standard connectors only
    • Basic cloud flows
  • Premium$15/user/month
    • Cloud flows (DPA)
    • Attended RPA
    • 250 MB Dataverse database
  • Process$150/bot/month
    • Unattended automation
    • Cloud and desktop flows
    • 50 MB Dataverse database
  • Hosted Process$215/bot/month
    • Microsoft-managed virtual machine
    • Unattended automation
    • Same Dataverse entitlements as Process plan

Which should you pick?

Choose Glassbox if

  • You need session replay.
  • You work on Web, Mobile, Hybrid.
  • You also want struggle detection.
Glassbox review

Choose Microsoft Power Automate if

  • You need automated flows.
  • You want to start without paying.
  • You work on Web, Cloud, Desktop.
  • You also want instant flows.
Microsoft Power Automate review

Questions people ask

Is Glassbox or Microsoft Power Automate better?
Neither clearly leads. Glassbox starts at On request and Microsoft Power Automate at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Glassbox or Microsoft Power Automate?
Microsoft Power Automate has a free tier; the other does not. Paid plans start at On request for Glassbox and Free for Microsoft Power Automate.
Does Glassbox or Microsoft Power Automate run on more platforms?
Glassbox runs on Web, Mobile, Hybrid. Microsoft Power Automate runs on Web, Cloud, Desktop.
Can I use Microsoft Power Automate for free?
Yes. Microsoft Power Automate has a free tier, so you can try it without paying. Glassbox starts at On request.
What is Glassbox best used for?
Glassbox is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Microsoft Power Automate is typically brought in for.
What can Glassbox do that Microsoft Power Automate cannot?
Glassbox covers Session Replay, Struggle Detection, Journey Mapping, AI Insights. Microsoft Power Automate covers Automated flows, Instant flows, Scheduled flows, Desktop automation. Both handle Salesforce.

Answered from the vendors’ own pages

Glassbox: How much does Glassbox cost?

Glassbox uses custom pricing based on three factors: the selected package (Production Operation, Marketing/Business, or Product), data retention period, and session volume. The vendor encourages contacting sales to build customized packages.

Source
Microsoft Power Automate: Is Power Automate included with Microsoft 365?

Yes. If you have an eligible Microsoft 365 subscription, you can use Power Automate at no extra cost for flows relying only on standard connectors (SharePoint, Outlook, Teams). Premium connectors (Salesforce, SAP, Oracle) require paid plans.

Source
Glassbox: Does Glassbox offer add-ons for specific industries?

Yes, Glassbox offers specialized add-on solutions including fraud prevention, accessibility features, and call center solutions tailored for financial organizations.

Source
Microsoft Power Automate: How many flow runs are allowed on the free plan?

Power Automate's free tier (included with Microsoft 365) is limited to 750 flow runs per month and standard connectors only. Out of 900+ total connectors, the free plan only includes Microsoft ecosystem apps and limited third-party apps.

Source
Microsoft Power Automate: What's the difference between Premium and Process plans?

Premium ($15/user/month) provides attended automation with cloud flows and standard RPA. Process plan ($150/bot/month) enables unattended automation where bots run without human intervention on virtual machines for high-volume, repetitive tasks.

Source
Microsoft Power Automate: Does Power Automate support long-running workflows?

No. Power Automate is not suitable for long-lasting workflows because they can run without warning and fail unexpectedly. The platform is built for linear, branching logic (if-then) rather than complex, multi-step business processes involving multiple stakeholders.

Source
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