Content Creation · head to head
GemPages vs SpyFu
SpyFu
SEO & Website Optimization
Competitor keyword research tool for SEO and PPC campaigns
- From
- $29/month
- Rated
- -
The short version
- Only GemPages has a free tier, so it costs nothing to try first.
- Each has a real cost: GemPages free plan is capped and the paid Basic tier still limits usage, with plans running from about $1 to $100 per month depending on page views and features; SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
Where they differ
Only the attributes on which GemPages and SpyFu actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in GemPages
Nothing recorded that SpyFu does not also cover.
Only in SpyFu
- Competitor Keyword Research
- Ad History
- Rank Tracking
- Backlink Analysis
- RivalFlow AI
- Automated Reporting
- API Access
What people use each for
The jobs each tool is most often brought in to do.
GemPages
No use cases recorded yet. See the GemPages review.
SpyFu
- Researching a competitor's paid search strategynot GemPages
- Finding organic keyword gapsnot GemPages
- Tracking weekly keyword rank changesnot GemPages
- Building white-label SEO/PPC reports for clientsnot GemPages
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
GemPages
- Free plan is capped and the paid Basic tier still limits usage, with plans running from about $1 to $100 per month depending on page views and features
SpyFu
- Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
- API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
- Additional user seats cost an extra $30 per user per month even on paid plans.
- Weekly rank tracking refresh is less frequent than some competitors offering daily updates.
Pricing, plan by plan
GemPages
FreeNo published plan breakdown. See the GemPages review.
SpyFu
$29/month- Basic$29/month
- 10k row search results and data exports
- 5,000 weekly tracked keyword rankings
- 10 automated reports
- Pro + AI$89/month
- Unlimited search results and data exports
- 15,000 weekly tracked keyword rankings
- 100 automated reports
- Team/Agency$187/month
- Unlimited data exports and reports
- 50,000 weekly tracked keyword rankings
- RivalFlow AI (5 sites)
Which should you pick?
Choose SpyFu if
- You need competitor keyword research.
- You work on web, api.
- You also want ad history.
Questions people ask
- Is GemPages or SpyFu better?
- Neither clearly leads. GemPages starts at Free and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, GemPages or SpyFu?
- GemPages has a free tier; the other does not. Paid plans start at Free for GemPages and $29/month for SpyFu.
- Does GemPages or SpyFu run on more platforms?
- GemPages runs on Web. SpyFu runs on web, api.
- Can I use GemPages for free?
- Yes. GemPages has a free tier, so you can try it without paying. SpyFu starts at $29/month.
- What can GemPages do that SpyFu cannot?
- SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.
Answered from the vendors’ own pages
SpyFu: What does SpyFu cost?
SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.
SourceSpyFu: What's included in the Basic plan?
Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.
SourceSpyFu: What extra do Pro + AI and Team/Agency add?
Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.
SourceSpyFu: Do all plans include AI features?
Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.
SourceSpyFu: Is extra usage or extra users available beyond the base seats?
Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.
SourceRelated pages
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