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Agriculture · head to head

GEA DairyNet vs Traction

GEA DairyNet logo

GEA DairyNet

Agriculture

Modular herd and farm management software for dairies running GEA milking equipment

From
On request
Rated
-
Full reviewWebsite
Traction logo

Traction

Agriculture

Modern marketplace for farm equipment

From
$950/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GEA DairyNet the value depends on GEA hardware, so a barn with mixed-vendor parlours, sensors or feeders loses most of the native integration that justifies the software.; Traction limited to farm accounting and field data, less comprehensive than full farm management ERPs
  • They diverge on capability: GEA DairyNet covers Herd module, Traction covers Equipment marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which GEA DairyNet and Traction actually diverge.

Attributes where GEA DairyNet and Traction differ
AttributeGEA DairyNetTraction
Starting priceOn request$950/year
Pricing modelquoteUnknown
PlatformsWindows, Web, iOS, AndroidWeb, Mobile
FoundedUnknown2019

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GEA DairyNet

  • Herd module
  • System monitoring
  • CowScout integration
  • Feeding module
  • Youngstock module
  • Cloud data history
  • Modular subscription

Only in Traction

  • Equipment marketplace
  • Parts sourcing
  • Dealer management
  • Price analytics
  • Lead generation
  • DMS systems
  • Website builders
  • CRM platforms

What people use each for

The jobs each tool is most often brought in to do.

GEA DairyNet

  • A dairy replacing an ageing DairyPlan C21 installation on existing GEA milking equipmentnot Traction
  • A robot barn running DairyRobot R9500 boxes that wants robot data and herd records in one placenot Traction
  • A dairy adding CowScout activity monitoring and needing heat alerts to land in the herd software automaticallynot Traction
  • A herd manager who wants to pay for a youngstock module covering only the heifers rather than the whole herdnot Traction

Traction

  • Equipment buying/sellingnot GEA DairyNet
  • Inventory managementnot GEA DairyNet
  • Market analysisnot GEA DairyNet
  • Lead generationnot GEA DairyNet

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GEA DairyNet

  • The value depends on GEA hardware, so a barn with mixed-vendor parlours, sensors or feeders loses most of the native integration that justifies the software.
  • Nothing is published: not module prices, not per-animal rates, not installation costs, so every comparison against DeLaval or Lely requires a dealer quote and there is no way to sanity check it.
  • Per-module per-animal pricing is granular but also means costs climb quietly as you add modules and grow the herd, and the monthly cancellation option does not help once the barn depends on a module.
  • It is a successor to DairyPlan C21 rather than a rewrite of the category, so dairies migrating carry across conventions and data structures that predate cloud software and the transition itself needs dealer time.
  • GEA sells only through authorised partners, so support quality, installation competence and how quickly you get a fault fixed are determined by your regional dealer rather than by GEA.

Traction

  • Limited to farm accounting and field data, less comprehensive than full farm management ERPs
  • Integration capabilities are limited to John Deere and Climate FieldView platforms

Pricing, plan by plan

GEA DairyNet

On request
  • GEA DairyNet$undefined/month
    • Priced per module, by the number of animals using that module
    • Modules can be cancelled monthly
    • One-time cost for sensors, system technology and installation quoted separately

Traction

$950/year
  • Basic$950/year
    • Farm accounting
    • Field records
    • Basic reporting
  • Plus$1950/year
    • Farm accounting
    • Field records
    • Advanced reporting
  • Pro$3950/year
    • Farm accounting
    • Field records
    • Advanced reporting

Which should you pick?

Choose GEA DairyNet if

  • You need herd module.
  • You work on Windows, Web, iOS, Android.
  • You also want system monitoring.
GEA DairyNet review

Choose Traction if

  • You need equipment marketplace.
  • You work on Web, Mobile.
  • You also want parts sourcing.
Traction review

Questions people ask

Is GEA DairyNet or Traction better?
Neither clearly leads. GEA DairyNet starts at On request and Traction at $950/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GEA DairyNet or Traction?
GEA DairyNet starts at On request and Traction at $950/year.
Does GEA DairyNet or Traction run on more platforms?
GEA DairyNet runs on Windows, Web, iOS, Android. Traction runs on Web, Mobile.
What is GEA DairyNet best used for?
GEA DairyNet is most often used for a dairy replacing an ageing dairyplan c21 installation on existing gea milking equipment, a robot barn running dairyrobot r9500 boxes that wants robot data and herd records in one place, a dairy adding cowscout activity monitoring and needing heat alerts to land in the herd software automatically, a herd manager who wants to pay for a youngstock module covering only the heifers rather than the whole herd. Of those, a dairy replacing an ageing dairyplan c21 installation on existing gea milking equipment and a robot barn running dairyrobot r9500 boxes that wants robot data and herd records in one place are not what Traction is typically brought in for.
What can GEA DairyNet do that Traction cannot?
GEA DairyNet covers Herd module, System monitoring, CowScout integration, Feeding module. Traction covers Equipment marketplace, Parts sourcing, Dealer management, Price analytics.

Answered from the vendors’ own pages

GEA DairyNet: Does DairyNet replace DairyPlan C21?

Yes. It is the successor product, built on the same decades of DairyPlan development but restructured into cloud-connected modules.

Traction: Does Traction Ag integrate with John Deere equipment?

Yes. Traction Ag integrates with the John Deere Operations Center, allowing farmers to automatically pull in field data for application, tillage, seeding, and harvest records.

Source
GEA DairyNet: How is it priced?

Per module, with each module priced on the number of animals actually using that module's functions. Modules can be cancelled monthly. No rates are published.

Traction: What is the starting price for Traction Ag?

Traction Ag offers three pricing tiers: Basic starts at $950 per year, Plus costs $1,950 per year, and Pro costs $3,950 per year.

Source
GEA DairyNet: Will it work with non-GEA milking equipment?

Basic herd records will, but the sensor, robot and parlour integrations that make it worth buying are GEA-specific.

Traction: Does Traction Ag offer a free trial?

Yes. Traction Ag offers a 30-day free trial providing access to farm accounting, field operations, and agronomy features.

Source
GEA DairyNet: Is the software cost the main expense?

No. The one-time investment in sensors, system technology and installation is the larger figure, and it is quoted separately by the sales partner.

Traction: What is the main difference between Traction Ag and other farm management software?

Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations to provide real-time financial analysis.

Source
Traction: Can Traction Ag manage multiple farms?

Yes. Traction Ag includes multi-entity access under one login, allowing farmers to manage multiple farms and see field profitability tracking across all operations.

Source
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