Software · head to head
Funnel.io vs Fathom Analytics
Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Fathom Analytics there is no free tier, only a 7 day trial
- They diverge on capability: Funnel.io covers Multi-channel data aggregation, Fathom Analytics covers Page view tracking.
Where they differ
Only the attributes on which Funnel.io and Fathom Analytics actually diverge.
| Attribute | Funnel.io | Fathom Analytics |
|---|---|---|
| Starting price | $299/month | $14/month |
| Platforms | Web, Mobile, Api | Web |
| Founded | 2015 | 2014 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Only in Fathom Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Referrer tracking
- Privacy-focused
- Cloud deployment
- Web support
- 20+ languages language support
Both cover
- GDPR compliant
What people use each for
The jobs each tool is most often brought in to do.
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Fathom Analytics
- Exporting blended marketing data to BI tools and warehousesnot Fathom Analytics
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot Funnel.io
- A lightweight Google Analytics replacementnot Funnel.io
- Tracking many sites from one accountnot Funnel.io
- Long-term historical reporting while subscribednot Funnel.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Pricing, plan by plan
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
Which should you pick?
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Choose Fathom Analytics if
- You need page view tracking.
- You also want goal tracking.
Questions people ask
- Is Funnel.io or Fathom Analytics better?
- Neither clearly leads. Funnel.io starts at $299/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Funnel.io or Fathom Analytics?
- Funnel.io starts at $299/month and Fathom Analytics at $14/month.
- Does Funnel.io or Fathom Analytics run on more platforms?
- Funnel.io runs on Web, Mobile, Api. Fathom Analytics runs on Web.
- What is Funnel.io best used for?
- Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Fathom Analytics is typically brought in for.
- What can Funnel.io do that Fathom Analytics cannot?
- Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle GDPR compliant.
Related pages
More on Fathom Analytics
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