Softwr

Personal Finance · head to head

E*TRADE vs Vanguard

E*TRADE logo

E*TRADE

Personal Finance

Express your investing style

From
On request
Rated
-
Full reviewWebsite
Vanguard logo

Vanguard

Personal Finance

Investing for your future

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: E*TRADE stock and ETF trades were $0 commission but options carried a $0.65 per-contract fee, broker-assisted trades added a $25 surcharge, and margin interest rates ranged from 12.70% to 13.20% depending on balance tier (Internet Archive capture, 3 January 2023); Vanguard a 25 USD annual account service fee applies unless the account uses e-delivery, is a Cash Plus Account, is enrolled in an advisory service, or holds 1 million USD or more in qualifying assets
  • They diverge on capability: E*TRADE covers Advanced trading tools, Vanguard covers Low-cost index funds.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which E*TRADE and Vanguard actually diverge.

Attributes where E*TRADE and Vanguard differ
AttributeE*TRADEVanguard
Founded19561975

Identical on both: starting price (On request), pricing model (transaction), free tier (No), platforms (Web, IOS, Android), user rating (Not yet rated), category (Personal Finance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in E*TRADE

  • Advanced trading tools
  • Options and futures
  • Research tools
  • Mobile trading
  • Wire transfers

Only in Vanguard

  • Low-cost index funds
  • Commission-free trading
  • Retirement accounts
  • Financial advisors
  • Investment accounts

Both cover

  • Bank accounts
  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

E*TRADE

  • Budget Managementnot Vanguard
  • Expense Trackingnot Vanguard
  • Investment Trackingnot Vanguard

Vanguard

  • Holding low cost index mutual funds and ETFs for long term investingnot E*TRADE
  • Running IRAs and taxable brokerage accountsnot E*TRADE
  • Employer retirement plan participationnot E*TRADE

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

E*TRADE

  • Stock and ETF trades were $0 commission but options carried a $0.65 per-contract fee, broker-assisted trades added a $25 surcharge, and margin interest rates ranged from 12.70% to 13.20% depending on balance tier (Internet Archive capture, 3 January 2023)

Vanguard

  • A 25 USD annual account service fee applies unless the account uses e-delivery, is a Cash Plus Account, is enrolled in an advisory service, or holds 1 million USD or more in qualifying assets
  • Broker assisted trades cost 25 USD each, waived only at 1 million USD in qualifying assets or with an advisory service
  • Options trades carry a 1 USD per contract fee on top of zero commission
  • Transaction fee mutual funds cost 20 USD per online trade below 1 million USD in qualifying assets, falling to 8 USD only at higher tiers
  • Outgoing wire transfers cost 10 USD unless the account is a retirement account or holds 1 million USD or more
  • Commission levels are tied to a Qualifying Assets balance, so the cheapest rates require 1 million USD or more

Pricing, plan by plan

E*TRADE

On request
  • Stock & ETF TradingFree
    • Commission-free trades
    • Real-time quotes
  • Advanced Trading$undefined/month
    • All Stock & ETF features
    • Options, futures
    • Advanced tools

Vanguard

On request
  • Self-Directed Investor$undefined/month
    • Low-cost index funds
    • Commission-free trading
  • Advisory Services$undefined/month
    • All Self-Directed features
    • Financial advisors

Which should you pick?

Choose E*TRADE if

  • You need advanced trading tools.
  • You work on Web, IOS, Android.
  • You also want options and futures.
E*TRADE review

Choose Vanguard if

  • You need low-cost index funds.
  • You work on Web, IOS, Android.
  • You also want commission-free trading.
Vanguard review

Questions people ask

Is E*TRADE or Vanguard better?
Neither clearly leads. E*TRADE starts at On request and Vanguard at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, E*TRADE or Vanguard?
E*TRADE starts at On request and Vanguard at On request.
Does E*TRADE or Vanguard run on more platforms?
Both run on Web, IOS, Android, so platform support will not decide this one for you.
What is E*TRADE best used for?
E*TRADE is most often used for budget management, expense tracking, investment tracking. Of those, budget management and expense tracking are not what Vanguard is typically brought in for.
What can E*TRADE do that Vanguard cannot?
E*TRADE covers Advanced trading tools, Options and futures, Research tools, Mobile trading. Vanguard covers Low-cost index funds, Commission-free trading, Retirement accounts, Financial advisors. Both handle Bank accounts, Web support, IOS support, Android support.

Answered from the vendors’ own pages

Vanguard: How much are Vanguard's expense ratios?

Vanguard's average ETF and mutual fund expense ratio is 0.07%, compared to the industry average of 0.44%, representing significantly lower fees.

Source
Vanguard: Does Vanguard offer advisory services?

Yes. Vanguard Advisers, Inc. provides retail direct investment advisory strategies, though specific advisory costs are not disclosed on the public pages and require direct inquiry.

Source
Share

Related pages

More on E*TRADE

More on Vanguard

Keep looking

Other head to heads