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Religion · head to head

eGiving vs Gloo

eGiving logo

eGiving

Religion

Online giving and donation management platform

From
Free
Rated
-
Full reviewWebsite
Gloo logo

Gloo

Religion

Data and AI platform connecting churches, ministries and the people looking for them

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: eGiving being rebranded to Amplify by Ministry Brands, so the eGiving name is on its way out and egiving.com redirects to ministrybrands.com; Gloo churches are not the paying customer, so the product roadmap answers to ministries, funders and campaign buyers whose interests do not always match a local congregation.
  • They diverge on capability: eGiving covers Online Giving, Gloo covers Gloo Workspace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which eGiving and Gloo actually diverge.

Attributes where eGiving and Gloo differ
AttributeeGivingGloo
Pricing modeltransactionFree tier for churches, paid tiers and campaign services quoted
PlatformsWeb, MobileWeb, iOS, Android
Founded2009Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in eGiving

  • Online Giving
  • Mobile Giving
  • Recurring Donations
  • Fund Management
  • Payment Processing
  • Church Systems
  • Email Integration
  • Accounting Software

Only in Gloo

  • Gloo Workspace
  • Church messaging
  • Prayer inbox
  • Explorer campaigns
  • Ministry insights
  • Aggregated content and research
  • Free tier

What people use each for

The jobs each tool is most often brought in to do.

eGiving

  • Online and mobile donations for a churchnot Gloo
  • Recurring giving and pledge trackingnot Gloo
  • Text and kiosk giving alongside the webnot Gloo
  • Donation records feeding church management reportingnot Gloo

Gloo

  • A church with no communications budget wanting AI drafting and mass texting without a subscriptionnot eGiving
  • A congregation that wants to be the local referral destination for people searching online for help with addiction or anxietynot eGiving
  • A denomination seeking engagement data across its member churches rather than per-church anecdotesnot eGiving
  • A ministry running a national awareness campaign that needs to route responders to nearby churchesnot eGiving

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

eGiving

  • Being rebranded to Amplify by Ministry Brands, so the eGiving name is on its way out and egiving.com redirects to ministrybrands.com
  • Sold as part of a wider church management suite rather than as standalone giving software
  • Pricing is not published and requires a demo

Gloo

  • Churches are not the paying customer, so the product roadmap answers to ministries, funders and campaign buyers whose interests do not always match a local congregation.
  • Participation routes congregant and enquirer interactions through a commercial data network, and a church board should have the data terms reviewed before enrolling a congregation rather than after.
  • It is not a church management system: there is no membership database, giving ledger, child check-in or rostering, so it sits alongside an existing ChMS rather than replacing one.
  • Free message credits are capped monthly, and a church that builds its weekly communications on texting will exceed them and move to paid volume where the effective cost is comparable to dedicated messaging vendors.
  • The company has grown by acquiring more than twenty brands, and integrating that many products takes time, so overlap and inconsistency between the acquired tools is visible to users.

Pricing, plan by plan

eGiving

Free
  • Free AccountFree
    • Basic giving
    • Transaction fees (2.19% + $0.49)
  • Premium$29/month
    • Enhanced features
    • Reduced fees
    • Advanced reporting

Gloo

Free
  • FreeFree
    • Core Workspace AI tools
    • Monthly message credit allowance
    • Prayer inbox
  • Gloo+ and campaign services$undefined/year
    • Higher message volumes and additional media features
    • Explorer campaign participation
    • Ministry and denomination data services

Which should you pick?

Choose eGiving if

  • You need online giving.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want mobile giving.
eGiving review

Choose Gloo if

  • You need gloo workspace.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want church messaging.
Gloo review

Questions people ask

Is eGiving or Gloo better?
Neither clearly leads. eGiving starts at Free and Gloo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, eGiving or Gloo?
eGiving starts at Free and Gloo at Free.
Does eGiving or Gloo run on more platforms?
eGiving runs on Web, Mobile. Gloo runs on Web, iOS, Android.
Can I use eGiving for free?
Both have a free tier, so you can try either at no cost before committing.
What is eGiving best used for?
eGiving is most often used for online and mobile donations for a church, recurring giving and pledge tracking, text and kiosk giving alongside the web, donation records feeding church management reporting. Of those, online and mobile donations for a church and recurring giving and pledge tracking are not what Gloo is typically brought in for.
What can eGiving do that Gloo cannot?
eGiving covers Online Giving, Mobile Giving, Recurring Donations, Fund Management. Gloo covers Gloo Workspace, Church messaging, Prayer inbox, Explorer campaigns.

Answered from the vendors’ own pages

eGiving: How much does Ministry Brands eGiving cost?

Ministry Brands does not publish pricing for eGiving (now part of Ministry Brands Amplify). The vendor directs interested organizations to 'Book your demo' to discuss pricing based on organizational needs and the specific modules needed (People, Giving, Mobile App, Websites, Streaming, Accounting, Safety, Media, Communications).

Source
Gloo: Is this the same as Gloo Gateway the API product?

No. This is gloo.com, the faith sector data and AI platform. Gloo Gateway is an unrelated API gateway product from a different company.

eGiving: What is the eGiving pricing model?

Ministry Brands uses a custom, contact-based pricing model where costs depend on which modules an organization adopts and its specific requirements. Pricing is discussed individually with their sales team rather than through published rate cards.

Source
Gloo: Why is it free for churches?

Because churches are not the revenue source. Ministries, publishers, philanthropists and campaign funders pay to reach and measure engagement with the audience the network reaches.

Gloo: Does it replace our church management software?

No. There is no membership ledger, giving records, check-in or volunteer rostering. Keep your ChMS.

Gloo: What happens to data about people who contact us through Explorer?

That is the question to put in writing to Gloo before joining. Enquirer data flows through a commercial network, and the governing terms should be reviewed by whoever advises your board.

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