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Developer Tools · head to head

Earthly vs Jira

Earthly logo

Earthly

Developer Tools

Engineering guardrails for the AI era

From
Free
Rated
-
Full reviewWebsite
Jira logo

Jira

Technology

The #1 software development tool used by agile teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Earthly pricing model not published; requires sales contact; Jira free tier strictly limited to 10 users with only 2 GB storage; unsuitable for growing teams
  • They diverge on capability: Earthly covers Policy as code, Jira covers Scrum boards.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Earthly and Jira actually diverge.

Attributes where Earthly and Jira differ
AttributeEarthlyJira
Pricing modelNo pricing published on websitesubscription
PlatformsWeb, CLICloud, Web
CategoryDeveloper ToolsTechnology
Founded20202002

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Earthly

  • Policy as code
  • Multi-stage enforcement
  • AI agent governance
  • Repository-wide policies
  • Incident response automation
  • Compliance management
  • Earthfiles build tool
  • Satellites

Only in Jira

  • Scrum boards
  • Kanban boards
  • Roadmaps
  • Agile reporting
  • Custom workflows
  • Issue tracking
  • Sprint planning
  • DevOps integration

What people use each for

The jobs each tool is most often brought in to do.

Earthly

  • Enforcing engineering standards across AI and human developersnot Jira
  • Automating incident response procedures across all repositoriesnot Jira
  • Embedding compliance requirements into development workflowsnot Jira
  • Standardizing build processes with Earthfilesnot Jira

Jira

  • Software development teams leveraging AI-powered Rovo for trend analysis and bottleneck identificationnot Earthly
  • Organisations requiring integrated issue tracking, project planning, and team alignment toolsnot Earthly
  • Enterprises with 1,000+ users needing advanced analytics, security controls, and custom deployment optionsnot Earthly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Earthly

  • Pricing model not published; requires sales contact
  • Earthly Lunar is a recent launch (2025) with limited track record
  • Primarily GitHub-focused; limited integration with other platforms
  • No public documentation on pricing or feature tiers

Jira

  • Free tier strictly limited to 10 users with only 2 GB storage; unsuitable for growing teams
  • Per-seat pricing ($7.91–$14.54/user/month) accumulates significantly for large teams; 50-person team costs £3,955–7,270 monthly
  • Enterprise tier requires annual billing and sales contact; no transparent per-user pricing available
  • Premium features (cross-team planning, advanced automation) available only at $14.54/user/month tier or above

Pricing, plan by plan

Earthly

Free

No published plan breakdown. See the Earthly review.

Jira

Free
  • FreeFree
    • Up to 10 users
    • 2 GB storage
    • 100 automation rule runs per month
  • Standard$7.91/user/month
    • Up to 100,000 users per site
    • 250 GB storage
    • 1,700 automation rule runs per month
  • Premium$14.54/user/month
    • Unlimited storage
    • 1,000 rule runs per month per paid user
    • 70 credits per user monthly for Rovo
  • Enterprise$null/custom
    • 150 credits per user monthly for Rovo
    • Multiple sites (up to 150)
    • Unlimited automation rule runs

Which should you pick?

Choose Earthly if

  • You need policy as code.
  • You want to start without paying.
  • You work on Web, CLI.
  • You also want multi-stage enforcement.
Earthly review

Choose Jira if

  • You need scrum boards.
  • You want to start without paying.
  • You work on Cloud, Web.
  • You also want kanban boards.
Jira review

Questions people ask

Is Earthly or Jira better?
Neither clearly leads. Earthly starts at Free and Jira at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Earthly or Jira?
Earthly starts at Free and Jira at Free.
Does Earthly or Jira run on more platforms?
Earthly runs on Web, CLI. Jira runs on Cloud, Web.
Can I use Earthly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Earthly best used for?
Earthly is most often used for enforcing engineering standards across ai and human developers, automating incident response procedures across all repositories, embedding compliance requirements into development workflows, standardizing build processes with earthfiles. Of those, enforcing engineering standards across ai and human developers and automating incident response procedures across all repositories are not what Jira is typically brought in for.
What can Earthly do that Jira cannot?
Earthly covers Policy as code, Multi-stage enforcement, AI agent governance, Repository-wide policies. Jira covers Scrum boards, Kanban boards, Roadmaps, Agile reporting.

Answered from the vendors’ own pages

Earthly: What is the difference between Earthfiles and Earthly Lunar?

Earthfiles is an open-source build tool that reached 12,000 GitHub stars and is used by companies like NVIDIA, Intel, and Databricks. Earthly Lunar is a separate governance platform launched in 2025 for enforcing standards across development workflows.

Source
Jira: What is Jira's free tier?

Jira's Free plan supports up to 10 users, includes 2 GB storage, allows 100 automation rule runs per month, and provides community support only. Ideal for small teams or evaluation.

Source
Earthly: How does Earthly Lunar enforce standards?

Lunar converts engineering standards, compliance requirements, and processes documented in AGENTS.md files, wikis, and incident postmortems into enforceable guardrails that apply consistently across repositories and development stages.

Source
Jira: How much does Jira Standard cost?

Jira Standard costs $7.91 per user per month and includes 250 GB storage, 1,700 automation rule runs per month, Rovo Search/Chat/Agents, and 9/5 regional support with 2-hour response time for critical issues.

Source
Earthly: What is the pricing for Earthly Lunar?

Pricing is not published on the website. Interested customers should contact Earthly's sales team for current pricing and feature tiers.

Source
Jira: What is included in Jira Premium?

Jira Premium costs $14.54 per user per month and includes unlimited storage, 1,000 rule runs per user per month, 70 monthly Rovo credits, 24/7 support with 1-hour critical response, and 99.9% uptime SLA.

Source
Jira: Does Jira offer an Enterprise plan?

Yes, Jira Enterprise is available with custom pricing (contact sales). It includes up to 150 sites, 150 monthly Rovo credits per user, unlimited automation runs, 24/7 support with 30-minute critical response, and 99.95% uptime SLA.

Source
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