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Cybersecurity · head to head

DTiQ vs Hookdeck

DTiQ logo

DTiQ

Cybersecurity

Managed video loss prevention with human auditors for restaurants, convenience stores and retail

From
On request
Free plan
No
Full reviewWebsite
Hookdeck logo

Hookdeck

Developer Tools

Event gateway that receives, queues, retries and replays inbound webhooks

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Hookdeck has a free tier, so it costs nothing to try first.
  • Each has a real cost: DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.; Hookdeck pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • They diverge on capability: DTiQ covers SmartAudit, Hookdeck covers Ingest and persist.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DTiQ and Hookdeck actually diverge.

Attributes where DTiQ and Hookdeck differ
AttributeDTiQHookdeck
Starting priceOn requestFree
Pricing modelquotePer month by delivered event count
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Linux, macOS, Windows
CategoryCybersecurityDeveloper Tools

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DTiQ

  • SmartAudit
  • POS transaction linking
  • 360iQ platform
  • Exception alerting
  • Drive-through timing
  • Food safety and compliance checks
  • Managed installation

Only in Hookdeck

  • Ingest and persist
  • Automatic retries
  • Filters and fan-out
  • Transformations
  • Local development CLI
  • Rate limiting

What people use each for

The jobs each tool is most often brought in to do.

DTiQ

  • A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot Hookdeck
  • A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot Hookdeck
  • An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot Hookdeck
  • A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot Hookdeck

Hookdeck

  • A payments integration where losing a Stripe event during a deploy causes an order to go unfulfillednot DTiQ
  • Fanning one provider webhook out to several internal services without each subscribing separatelynot DTiQ
  • Debugging a partner integration by replaying the exact failing payload after shipping a fixnot DTiQ
  • Receiving production-shaped webhooks on a developer laptop without running a public tunnelnot DTiQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DTiQ

  • You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
  • Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
  • Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
  • Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
  • It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.

Hookdeck

  • Pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • Free-tier retention is three days, which is shorter than the time it typically takes to notice a failing integration, so the payloads needed for a replay are often already gone.
  • It becomes a single point of failure in front of every third-party integration, and an outage there means every provider webhook queues or fails at once.
  • The transformation layer runs JavaScript in a constrained environment, so anything that needs a database lookup or an external call has to happen downstream instead.
  • For a team already running Kafka or SQS the value is mostly the console and the replay UI, which is a hard cost to justify against infrastructure they already operate.

Pricing, plan by plan

DTiQ

On request
  • DTiQ managed service$undefined/month
    • Priced per location as a managed service, not per camera
    • Audit frequency and scope determine the rate
    • Hardware and installation bundled into the service agreement

Hookdeck

Free
  • DeveloperFree
    • Up to ten thousand events per month
    • Three-day retention
    • One user
  • Team$39/month
    • Ten thousand events included
    • Unlimited users
    • Pay as you go metering above the included events
  • Growth$499/month
    • Ten thousand events included plus metered usage
    • Thirty-day retention
    • Uptime and latency SLAs
  • Enterprise$undefined/year
    • Negotiated event volume
    • Custom retention
    • Dedicated support

Which should you pick?

Choose DTiQ if

  • You need smartaudit.
  • You work on Web, iOS, Android.
  • You also want pos transaction linking.
DTiQ review

Choose Hookdeck if

  • You need ingest and persist.
  • You want to start without paying.
  • You work on Web, Linux, macOS, Windows.
  • You also want automatic retries.
Hookdeck review

Questions people ask

Is DTiQ or Hookdeck better?
Neither clearly leads. DTiQ starts at On request and Hookdeck at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DTiQ or Hookdeck?
Hookdeck has a free tier; the other does not. Paid plans start at On request for DTiQ and Free for Hookdeck.
Does DTiQ or Hookdeck run on more platforms?
DTiQ runs on Web, iOS, Android. Hookdeck runs on Web, Linux, macOS, Windows.
Can I use Hookdeck for free?
Yes. Hookdeck has a free tier, so you can try it without paying. DTiQ starts at On request.
What is DTiQ best used for?
DTiQ is most often used for a multi-unit quick service franchisee who has no one available to review video across fifteen stores, a convenience store chain investigating till fraud by matching voids to what actually happened at the counter, an operator enforcing drive-through service time standards across locations from evidence rather than anecdote, a brand auditing food safety and cleanliness compliance at franchise sites without sending a field manager. Of those, a multi-unit quick service franchisee who has no one available to review video across fifteen stores and a convenience store chain investigating till fraud by matching voids to what actually happened at the counter are not what Hookdeck is typically brought in for.
What can DTiQ do that Hookdeck cannot?
DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting. Hookdeck covers Ingest and persist, Automatic retries, Filters and fan-out, Transformations.

Answered from the vendors’ own pages

DTiQ: Is DTiQ a video management system?

Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.

Hookdeck: Is there a free plan?

Yes, ten thousand events a month with three-day retention and one user.

DTiQ: How is it priced?

Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.

Hookdeck: How is usage counted?

By delivered events, so a single inbound webhook fanned out to three destinations counts as three.

DTiQ: Who owns DTiQ?

Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.

Hookdeck: Can I replay a failed webhook?

Yes, individually or in bulk from the console, with the original payload.

DTiQ: Does it integrate with my POS?

Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.

Hookdeck: Does it work for outbound webhooks too?

Yes, the same queueing, retry and observability applies to webhooks you send.

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