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Software · head to head

DealerTrack vs Cox Automotive

D

DealerTrack

Software

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
C

Cox Automotive

Software

Comprehensive automotive technology platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: DealerTrack covers F&I management, Cox Automotive covers Dealer management.

Where they differ

Only the attributes on which DealerTrack and Cox Automotive actually diverge.

Attributes where DealerTrack and Cox Automotive differ
AttributeDealerTrackCox Automotive
Founded19902014

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, Mobile, Desktop), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics
  • DMS systems

Only in Cox Automotive

  • Dealer management
  • Digital retail
  • Inventory showcase
  • Lead generation
  • Marketplace integration
  • Financial services
  • Reporting and analytics
  • AutoTrader

Both cover

  • Customer portal
  • Accounting software

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Cox Automotive

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Cox Automotive

Nothing recorded yet. See the Cox Automotive review.

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Cox Automotive

On request
  • Dealer.com Essentials$undefined/month
    • Website hosting
    • Inventory management
    • Lead management
  • Dealer.com Professional$undefined/month
    • Everything in Essentials
    • Advanced CRM
    • Marketing automation
  • Dealer.com Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • API access

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Cox Automotive if

  • You need dealer management.
  • You work on Web, Mobile, Desktop.
  • You also want digital retail.
Cox Automotive review

Questions people ask

Is DealerTrack or Cox Automotive better?
Neither clearly leads. DealerTrack starts at On request and Cox Automotive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Cox Automotive?
DealerTrack starts at On request and Cox Automotive at On request.
Does DealerTrack or Cox Automotive run on more platforms?
Both run on Web, Mobile, Desktop, so platform support will not decide this one for you.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that Cox Automotive cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Lender integration. Cox Automotive covers Dealer management, Digital retail, Inventory showcase, Lead generation. Both handle Customer portal, Accounting software.
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Related pages

More on DealerTrack

More on Cox Automotive

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