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Software · head to head

DealerTrack vs CDK Global

D

DealerTrack

Software

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
CDK Global logo

CDK Global

Software

Drive your dealership forward

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: DealerTrack covers Compliance automation, CDK Global covers Dealer Management System.

Where they differ

Only the attributes on which DealerTrack and CDK Global actually diverge.

Attributes where DealerTrack and CDK Global differ
AttributeDealerTrackCDK Global
PlatformsWeb, Mobile, DesktopWeb, Desktop, Api
Founded19902014

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics
  • DMS systems

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • Service scheduling
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing
  • OEM systems

Both cover

  • F&I management
  • Lender networks
  • Credit bureaus
  • Accounting software
  • SOC2
  • Data encryption
  • Role-based access

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot CDK Global
  • Service Schedulingnot CDK Global
  • Inventory Managementnot CDK Global
  • Sales Operationsnot CDK Global
  • Customer Relationshipnot CDK Global

CDK Global

  • Dealership operationsnot DealerTrack
  • Sales managementnot DealerTrack
  • Service departmentnot DealerTrack
  • Parts managementnot DealerTrack
  • Financial reportingnot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

CDK Global

Nothing recorded yet. See the CDK Global review.

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose DealerTrack if

  • You need compliance automation.
  • You work on Web, Mobile, Desktop.
  • You also want document templates.
DealerTrack review

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.
CDK Global review

Questions people ask

Is DealerTrack or CDK Global better?
Neither clearly leads. DealerTrack starts at On request and CDK Global at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or CDK Global?
DealerTrack starts at On request and CDK Global at On request.
Does DealerTrack or CDK Global run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. CDK Global runs on Web, Desktop, Api.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what CDK Global is typically brought in for.
What can DealerTrack do that CDK Global cannot?
DealerTrack covers Compliance automation, Document templates, Customer portal, Lender integration. CDK Global covers Dealer Management System, Sales desking, Service scheduling, Parts inventory. Both handle F&I management, Lender networks, Credit bureaus, Accounting software.
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Related pages

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