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Automotive · head to head

DealerTrack vs Black Book

D

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Black Book logo

Black Book

Automotive

Real-time wholesale vehicle pricing

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Black Book luxury sedans show larger spreads between Black Book and consumer valuations when market demand is weak
  • They diverge on capability: DealerTrack covers F&I management, Black Book covers Real-time pricing.

Where they differ

Only the attributes on which DealerTrack and Black Book actually diverge.

Attributes where DealerTrack and Black Book differ
AttributeDealerTrackBlack Book
Starting priceOn request$199/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, iOS, Android
Founded19901955

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Black Book

  • Real-time pricing
  • Wholesale valuations
  • Market trends
  • Pricing reports
  • Dealer insights
  • Auction data
  • Vehicle history
  • Price alerts

Both cover

  • DMS systems
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Black Book

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Black Book

  • Luxury sedans show larger spreads between Black Book and consumer valuations when market demand is weak
  • Electric vehicle valuations are highly volatile due to rapidly changing battery technology and market demand

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Black Book

$199/month
  • Basic$199/month
    • Wholesale pricing
    • Basic reports
    • Single user
  • Professional$399/month
    • Everything in Basic
    • Advanced reports
    • Multiple users
  • Enterprise$undefined/month
    • Everything in Professional
    • API access
    • Custom feeds

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Black Book if

  • You need real-time pricing.
  • You work on Web, iOS, Android.
  • You also want wholesale valuations.
Black Book review

Questions people ask

Is DealerTrack or Black Book better?
Neither clearly leads. DealerTrack starts at On request and Black Book at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Black Book?
DealerTrack starts at On request and Black Book at $199/month.
Does DealerTrack or Black Book run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Black Book runs on Web, iOS, Android.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that Black Book cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Black Book covers Real-time pricing, Wholesale valuations, Market trends, Pricing reports. Both handle DMS systems, Data encryption.
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