Softwr

Marketing & Analytics · head to head

Convert vs Mixpanel

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Mixpanel logo

Mixpanel

Marketing & Analytics

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mixpanel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Mixpanel pricing can scale significantly at high volumes with expensive per-user rates
  • They diverge on capability: Convert covers Multivariate testing, Mixpanel covers Event analytics.

Where they differ

Only the attributes on which Convert and Mixpanel actually diverge.

Attributes where Convert and Mixpanel differ
AttributeConvertMixpanel
Starting price$1000/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, Mobile, APIs
CategoryMarketing & AnalyticsUnknown
Founded20122009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • Multivariate testing
  • Analytics
  • API access
  • SSL encryption
  • Cloud deployment
  • Web support
  • English language support

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Predictive analytics
  • Custom dashboards
  • Real-time data
  • Segment

Both cover

  • A/B testing
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Mixpanel
  • Server-side experimentation and feature flaggingnot Mixpanel
  • Personalising site content to visitor segmentsnot Mixpanel

Mixpanel

  • User behavior analysisnot Convert
  • Product optimizationnot Convert
  • Conversion trackingnot Convert
  • Retention improvementnot Convert
  • Feature adoptionnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Which should you pick?

Choose Convert if

  • You need multivariate testing.
  • You also want analytics.
Convert review

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Questions people ask

Is Convert or Mixpanel better?
Neither clearly leads. Convert starts at $1000/month and Mixpanel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Mixpanel?
Mixpanel has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Mixpanel.
Does Convert or Mixpanel run on more platforms?
Convert runs on Web. Mixpanel runs on Web, Mobile, APIs.
Can I use Mixpanel for free?
Yes. Mixpanel has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Mixpanel is typically brought in for.
What can Convert do that Mixpanel cannot?
Convert covers Multivariate testing, Analytics, API access, SSL encryption. Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Both handle A/B testing, Google Analytics.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Convert

More on Mixpanel

Keep looking

Other head to heads