Softwr

News & Media · head to head

Chartbeat vs Mailchimp

Chartbeat logo

Chartbeat

News & Media

Real-time analytics for publishers

From
$1000/month
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Chartbeat pricing is customized by website and native app pageviews across four tiers, Essentials, Plus, Premium and Enterprise, and the pricing page publishes no figures, directing visitors to Talk to Sales or Get a Demo; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Chartbeat covers Real-time analytics, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Chartbeat and Mailchimp actually diverge.

Attributes where Chartbeat and Mailchimp differ
AttributeChartbeatMailchimp
Starting price$1000/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryNews & MediaE-commerce
Founded20092001

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartbeat

  • Real-time analytics
  • Audience insights
  • Content metrics
  • Traffic tracking
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Chartbeat

  • Publisher analyticsnot Mailchimp

Mailchimp

  • Email newslettersnot Chartbeat
  • E-commerce marketingnot Chartbeat
  • Lead generationnot Chartbeat
  • Customer engagementnot Chartbeat
  • Marketing automationnot Chartbeat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartbeat

  • Pricing is customized by website and native app pageviews across four tiers, Essentials, Plus, Premium and Enterprise, and the pricing page publishes no figures, directing visitors to Talk to Sales or Get a Demo

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Chartbeat

$1000/month
  • Professional$1000/month
    • Real-time analytics
    • Audience insights

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Chartbeat if

  • You need real-time analytics.
  • You also want audience insights.
Chartbeat review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Chartbeat or Mailchimp better?
Neither clearly leads. Chartbeat starts at $1000/month and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartbeat or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at $1000/month for Chartbeat and Free for Mailchimp.
Does Chartbeat or Mailchimp run on more platforms?
Chartbeat runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Chartbeat starts at $1000/month.
What is Chartbeat best used for?
Chartbeat is most often used for publisher analytics. Of those, publisher analytics is not what Mailchimp is typically brought in for.
What can Chartbeat do that Mailchimp cannot?
Chartbeat covers Real-time analytics, Audience insights, Content metrics, Traffic tracking. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Both handle Google Analytics.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Chartbeat

More on Mailchimp

Keep looking

Other head to heads