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Software · head to head

Chartable vs Instapage

Chartable logo

Chartable

Software

Podcast analytics and attribution platform

From
Free
Rated
-
Full reviewWebsite
Instapage logo

Instapage

Software

Enterprise landing page platform with AI and experimentation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Chartable shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters; Instapage create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier

Where they differ

Only the attributes on which Chartable and Instapage actually diverge.

Attributes where Chartable and Instapage differ
AttributeChartableInstapage
Pricing modelfreemiumsubscription
PlatformsWebWeb, Mobile, API
Founded2017Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartable

  • Download analytics
  • Chart rankings
  • SmartLinks tracking
  • Attribution
  • SmartPromos
  • Cross-promotion analytics
  • All podcast platforms
  • Advertising networks

Only in Instapage

Nothing recorded that Chartable does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Chartable

  • Podcast analyticsnot Instapage
  • Marketing attributionnot Instapage
  • Chart trackingnot Instapage
  • Growth measurementnot Instapage

Instapage

  • Enterprise marketing teams running large-scale ad campaigns requiring detailed analyticsnot Chartable
  • SaaS companies optimising customer acquisition landing pagesnot Chartable
  • Marketing agencies managing multiple client campaignsnot Chartable
  • Teams requiring server-side A/B testing and AI-driven experimentationnot Chartable
  • Organisations requiring deep personalisation and heatmap analyticsnot Chartable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartable

  • Shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters
  • The tracking prefixes no longer function, and shows still carrying one need it removed
  • chartable.com now redirects to Spotify's Megaphone site

Instapage

  • Create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Optimize tier offers only 30,000 or 50,000 visitor tiers, requiring Convert (custom pricing) for higher volumes
  • Pricing significantly higher than competitor Leadpages, which offers unlimited traffic starting at $99/month
  • Advanced personalisation and heatmaps only available in Convert (enterprise) tier
  • Annual billing required for 20% savings; monthly billing incurs full price

Pricing, plan by plan

Chartable

Free
  • FreeFree
    • Chart tracking
    • Basic analytics
    • 1 podcast
  • Indie$20/month
    • Advanced analytics
    • SmartLinks
    • Attribution
  • Team$100/month
    • Multiple podcasts
    • SmartPromos
    • Team access
  • Enterprise$undefined/month
    • Unlimited podcasts
    • Custom integrations
    • API access

Instapage

Free
  • Create$99/month
    • 15,000 monthly unique visitors
    • Drag-and-drop builder
    • AI content generation
  • Optimize$159/month (30k visitors) or $199/mo (50k visitors)
    • 30,000 or 50,000 monthly unique visitors
    • All Create features
    • Server-side A/B testing
  • Convert$null/month
    • Custom monthly unique visitors
    • All Optimize features
    • Enterprise security

Which should you pick?

Choose Chartable if

  • You need download analytics.
  • You want to start without paying.
  • You also want chart rankings.
Chartable review

Choose Instapage if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Instapage review

Questions people ask

Is Chartable or Instapage better?
Neither clearly leads. Chartable starts at Free and Instapage at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartable or Instapage?
Chartable starts at Free and Instapage at Free.
Does Chartable or Instapage run on more platforms?
Chartable runs on Web. Instapage runs on Web, Mobile, API.
Can I use Chartable for free?
Both have a free tier, so you can try either at no cost before committing.
What is Chartable best used for?
Chartable is most often used for podcast analytics, marketing attribution, chart tracking, growth measurement. Of those, podcast analytics and marketing attribution are not what Instapage is typically brought in for.
What can Chartable do that Instapage cannot?
Chartable covers Download analytics, Chart rankings, SmartLinks tracking, Attribution.

Answered from the vendors’ own pages

Instapage: Does Instapage include A/B testing?

Yes. The Optimize and Convert plans include server-side A/B testing on both standard and AMP pages, plus AI experiments that automatically route traffic to higher-performing variants.

Source
Instapage: How many integrations does Instapage support?

Instapage integrates with 120+ third-party applications including Salesforce, HubSpot, Shopify and others.

Source
Instapage: Is there a free trial?

Yes. Instapage offers a 14-day free trial with no credit card required for Create and Optimize plans.

Source
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Related pages

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