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Affiliate Marketing · head to head

CAKE vs Salesloft

CAKE logo

CAKE

Affiliate Marketing

Performance marketing software by Accelerize

From
On request
Rated
-
Full reviewWebsite
Salesloft logo

Salesloft

Sales Enablement

The Modern Revenue Workspace

From
$75/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CAKE pricing is not published and requires a demo; Salesloft the Internet Archive's capture of SalesLoft's pricing page on 3 December 2020 named four distinct packages, Prospect (lead generation), Sell (opportunity management), Engage (post-sale customer experience), and Enterprise (full revenue lifecycle), with no figures published, only 'Request a Quote'.
  • They diverge on capability: CAKE covers Real-time tracking, Salesloft covers Cadences.

Where they differ

Only the attributes on which CAKE and Salesloft actually diverge.

Attributes where CAKE and Salesloft differ
AttributeCAKESalesloft
Starting priceOn request$75/month
PlatformsWebWeb, Ios, Android
CategoryAffiliate MarketingSales Enablement
Founded20072011

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CAKE

  • Real-time tracking
  • Advanced fraud detection
  • Multi-channel attribution
  • Pixel management
  • API access
  • Major ad networks
  • Payment processors

Only in Salesloft

  • Cadences
  • Email tracking
  • Dialer
  • Deals management
  • Conversation intelligence
  • HubSpot
  • Microsoft Dynamics
  • LinkedIn

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CAKE

  • Affiliate and partner performance trackingnot Salesloft
  • Lead distribution to buyers in real timenot Salesloft
  • Attribution across performance marketing channelsnot Salesloft
  • Managing an affiliate network's publishers and advertisersnot Salesloft

Salesloft

  • Prospectingnot CAKE
  • Deal managementnot CAKE
  • Sales coachingnot CAKE
  • Revenue forecastingnot CAKE

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CAKE

  • Pricing is not published and requires a demo
  • Ownership is not stated on the site, which matters for a platform holding performance marketing data

Salesloft

  • The Internet Archive's capture of SalesLoft's pricing page on 3 December 2020 named four distinct packages, Prospect (lead generation), Sell (opportunity management), Engage (post-sale customer experience), and Enterprise (full revenue lifecycle), with no figures published, only 'Request a Quote'.

Pricing, plan by plan

CAKE

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

Salesloft

$75/month
  • Essentials$75/month
    • Cadences
    • Email tracking
    • Dialer
  • Advanced$125/month
    • All Essentials features
    • Deals
    • Conversations
  • PremierFree
    • All Advanced features
    • Forecasting
    • Pipeline analytics

Which should you pick?

Choose CAKE if

  • You need real-time tracking.
  • You also want advanced fraud detection.
CAKE review

Choose Salesloft if

  • You need cadences.
  • You work on Web, Ios, Android.
  • You also want email tracking.
Salesloft review

Questions people ask

Is CAKE or Salesloft better?
Neither clearly leads. CAKE starts at On request and Salesloft at $75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CAKE or Salesloft?
CAKE starts at On request and Salesloft at $75/month.
Does CAKE or Salesloft run on more platforms?
CAKE runs on Web. Salesloft runs on Web, Ios, Android.
What is CAKE best used for?
CAKE is most often used for affiliate and partner performance tracking, lead distribution to buyers in real time, attribution across performance marketing channels, managing an affiliate network's publishers and advertisers. Of those, affiliate and partner performance tracking and lead distribution to buyers in real time are not what Salesloft is typically brought in for.
What can CAKE do that Salesloft cannot?
CAKE covers Real-time tracking, Advanced fraud detection, Multi-channel attribution, Pixel management. Salesloft covers Cadences, Email tracking, Dialer, Deals management. Both handle Salesforce, Web support.
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