Browser Extensions · head to head
BuiltWith vs Google Chrome

Google Chrome
Technology
Google's browser, built on Chromium, with the largest market share and the strictest limits on what extensions may do.
- From
- Free
- Rated
- -
The short version
- Each has a real cost: BuiltWith free tier limited to individual site lookups with no features; Google Chrome manifest V3 replaced blocking webRequest with declarativeNetRequest, which imposes hard caps on the number of filtering rules an extension can apply, so uBlock Origin does not run on Chrome and its Lite version blocks measurably less; if content blocking matters to your users, this is not a setting you can change.
- They diverge on capability: BuiltWith covers Technology profiling, Google Chrome covers Chrome Browser Cloud Management.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which BuiltWith and Google Chrome actually diverge.
| Attribute | BuiltWith | Google Chrome |
|---|---|---|
| Pricing model | subscription | Unknown |
| Platforms | Web | Windows, macOS, Linux, iOS, Android |
| Category | Browser Extensions | Technology |
| Founded | 2007 | 2008 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in BuiltWith
- Technology profiling
- Market research
- Competitor analysis
- Lead generation
- Chrome support
- Firefox support
- Edge support
Only in Google Chrome
- Chrome Browser Cloud Management
- Several hundred policies
- Site isolation
- Safe Browsing
- Profiles
- DevTools
- Extended Stable channel
- Chrome Web Store
What people use each for
The jobs each tool is most often brought in to do.
BuiltWith
- Technology intelligence and market researchnot Google Chrome
- Competitive analysis and lead generationnot Google Chrome
- Web technology tracking and reportingnot Google Chrome
Google Chrome
- Enterprise fleets that need centrally managed browser policy and version reporting at no licensing costnot BuiltWith
- Web development, where Chrome's DevTools and Lighthouse are the reference tooling and where most users will benot BuiltWith
- Running enterprise SaaS applications certified only against Chrome, which is common in HR, finance and healthcare softwarenot BuiltWith
- Environments already using Google Workspace, where profile sign-in, sync and context-aware access are already in placenot BuiltWith
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
BuiltWith
- Free tier limited to individual site lookups with no features
- Basic plan severely limited: 2 technologies, 2 keywords, 2 reports
- Single login user on Basic and Pro plans
- Minimum paid plan is $295/month
- No monthly payment option mentioned; minimum 1-month term annual
Google Chrome
- Manifest V3 replaced blocking webRequest with declarativeNetRequest, which imposes hard caps on the number of filtering rules an extension can apply, so uBlock Origin does not run on Chrome and its Lite version blocks measurably less; if content blocking matters to your users, this is not a setting you can change.
- The browser is the entry point to Google's account, search and advertising business, and the defaults, prompts and sign-in flows all pull towards a Google account; running it fully detached is possible but requires policy and ongoing attention as new prompts are added.
- Site isolation runs a process per site, which is correct security design and expensive in memory; on machines with 8 GB and users who keep dozens of tabs open it produces genuine slowdowns and support tickets that no configuration removes.
- The four-week release cadence means a new major version roughly every month, and even Extended Stable delivers one every eight weeks, so any environment that formally certifies browser versions is permanently behind or permanently re-certifying.
- Because it ships features first and holds the majority of the market, a team that tests only in Chrome builds against Chrome-specific behaviour and finds out about Safari and Firefox breakage from users rather than from CI.
- Google has reversed direction on Privacy Sandbox repeatedly, announcing third-party cookie deprecation, delaying it several times and then abandoning it in 2025 before retiring several of the replacement APIs, so any advertising or measurement plan built on Chrome's stated roadmap has had to be rebuilt more than once.
Pricing, plan by plan
BuiltWith
Free- FreeFree
- Individual site lookups
- Limited data access
- Basic$295/month
- 2 Technologies
- 2 Keywords
- 2 Retail Reports
- Pro$495/month
- Unlimited Technologies
- Unlimited Keywords
- Unlimited Retail Reports
- Team$995/month
- Unlimited access all features
- Unlimited Pro Logins
- CRM Integration
Google Chrome
FreeNo published plan breakdown. See the Google Chrome review.
Which should you pick?
Choose BuiltWith if
- You need technology profiling.
- You want to start without paying.
- You also want market research.
Choose Google Chrome if
- You need chrome browser cloud management.
- You want to start without paying.
- You work on Windows, macOS, Linux, iOS, Android.
- You also want several hundred policies.
Questions people ask
- Is BuiltWith or Google Chrome better?
- Neither clearly leads. BuiltWith starts at Free and Google Chrome at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, BuiltWith or Google Chrome?
- BuiltWith starts at Free and Google Chrome at Free.
- Does BuiltWith or Google Chrome run on more platforms?
- BuiltWith runs on Web. Google Chrome runs on Windows, macOS, Linux, iOS, Android.
- Can I use BuiltWith for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is BuiltWith best used for?
- BuiltWith is most often used for technology intelligence and market research, competitive analysis and lead generation, web technology tracking and reporting. Of those, technology intelligence and market research and competitive analysis and lead generation are not what Google Chrome is typically brought in for.
- What can BuiltWith do that Google Chrome cannot?
- BuiltWith covers Technology profiling, Market research, Competitor analysis, Lead generation. Google Chrome covers Chrome Browser Cloud Management, Several hundred policies, Site isolation, Safe Browsing.
Answered from the vendors’ own pages
BuiltWith: Does BuiltWith offer a free plan?
Yes, BuiltWith offers a free tier for individual website lookups. For full features, paid plans start at $295/month (Basic).
SourceGoogle Chrome: Why does uBlock Origin no longer work?
Chrome's Manifest V3 removed the blocking webRequest API that it depends on and replaced it with declarativeNetRequest, which limits how many rules an extension may register. uBlock Origin Lite works within those limits and blocks less. Firefox retains the original API.
BuiltWith: What are the differences between Basic and Pro plans?
Basic ($295/month) includes 2 technologies, 2 keywords, and 2 retail reports. Pro ($495/month) provides unlimited access to technologies, keywords, and retail reports.
SourceGoogle Chrome: Is Chrome the same as Chromium?
No. Chrome is Chromium plus Google's proprietary additions: certain media codecs, Google account sync, Safe Browsing integration and usage reporting. Chromium builds omit those, which is why some sites' video playback and sign-in behaviour differ.
BuiltWith: How many users can access BuiltWith simultaneously?
Basic and Pro plans include 1 system login. The Team plan at $995/month provides unlimited Pro Logins for multi-user access.
SourceGoogle Chrome: What does enterprise management cost?
Nothing. Chrome Browser Cloud Management, the administrative policy templates and Extended Stable are all free. This is unusual and is a genuine reason organisations standardise on it.
BuiltWith: What payment methods does BuiltWith accept?
BuiltWith accepts credit cards (Visa, Mastercard, Amex), PayPal, Bitcoin, and wire transfers for yearly contracts.
SourceGoogle Chrome: How often does it update?
A major version every four weeks on the stable channel, with security updates in between, and every eight weeks on the Extended Stable channel intended for managed fleets.
Google Chrome: Is Chrome on iPhone actually Chrome?
No. Apple's platform rules mean it runs on WebKit, so on iOS you get Chrome's interface, sync and account integration on top of Safari's engine, not Blink.
Related pages
More on Google Chrome
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