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Browser Extensions · head to head

BuiltWith vs ColorZilla

BuiltWith logo

BuiltWith

Browser Extensions

See what websites are built with

From
Free
Rated
-
Full reviewWebsite
ColorZilla logo

ColorZilla

Browser Extensions

Advanced color picker and eyedropper

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BuiltWith free tier limited to individual site lookups with no features; ColorZilla no pricing information published on main website or pricing page, making cost structure unclear to potential users
  • They diverge on capability: BuiltWith covers Technology profiling, ColorZilla covers Color picker.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BuiltWith and ColorZilla actually diverge.

Attributes where BuiltWith and ColorZilla differ
AttributeBuiltWithColorZilla
Pricing modelsubscriptionfree
PlatformsWebChrome, Firefox, Edge

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Browser Extensions), founded (2007).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuiltWith

  • Technology profiling
  • Market research
  • Competitor analysis
  • Lead generation

Only in ColorZilla

  • Color picker
  • Eyedropper tool
  • Gradient generator
  • Palette analyzer

Both cover

  • Chrome support
  • Firefox support
  • Edge support

What people use each for

The jobs each tool is most often brought in to do.

BuiltWith

  • Technology intelligence and market researchnot ColorZilla
  • Competitive analysis and lead generationnot ColorZilla
  • Web technology tracking and reportingnot ColorZilla

ColorZilla

  • Extracting exact color values from website designs instantlynot BuiltWith
  • Generating CSS gradients without returning to Photoshopnot BuiltWith
  • Analyzing and converting visual color palettes to codenot BuiltWith

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuiltWith

  • Free tier limited to individual site lookups with no features
  • Basic plan severely limited: 2 technologies, 2 keywords, 2 reports
  • Single login user on Basic and Pro plans
  • Minimum paid plan is $295/month
  • No monthly payment option mentioned; minimum 1-month term annual

ColorZilla

  • No pricing information published on main website or pricing page, making cost structure unclear to potential users
  • No free tier or trial option clearly advertised, limiting ability to test features before purchase

Pricing, plan by plan

BuiltWith

Free
  • FreeFree
    • Individual site lookups
    • Limited data access
  • Basic$295/month
    • 2 Technologies
    • 2 Keywords
    • 2 Retail Reports
  • Pro$495/month
    • Unlimited Technologies
    • Unlimited Keywords
    • Unlimited Retail Reports
  • Team$995/month
    • Unlimited access all features
    • Unlimited Pro Logins
    • CRM Integration

ColorZilla

Free
  • FreeFree
    • Color picker
    • Eyedropper
    • Gradient generator

Which should you pick?

Choose BuiltWith if

  • You need technology profiling.
  • You want to start without paying.
  • You also want market research.
BuiltWith review

Choose ColorZilla if

  • You need color picker.
  • You want to start without paying.
  • You work on Chrome, Firefox, Edge.
  • You also want eyedropper tool.
ColorZilla review

Questions people ask

Is BuiltWith or ColorZilla better?
Neither clearly leads. BuiltWith starts at Free and ColorZilla at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuiltWith or ColorZilla?
BuiltWith starts at Free and ColorZilla at Free.
Does BuiltWith or ColorZilla run on more platforms?
BuiltWith runs on Web. ColorZilla runs on Chrome, Firefox, Edge.
Can I use BuiltWith for free?
Both have a free tier, so you can try either at no cost before committing.
What is BuiltWith best used for?
BuiltWith is most often used for technology intelligence and market research, competitive analysis and lead generation, web technology tracking and reporting. Of those, technology intelligence and market research and competitive analysis and lead generation are not what ColorZilla is typically brought in for.
What can BuiltWith do that ColorZilla cannot?
BuiltWith covers Technology profiling, Market research, Competitor analysis, Lead generation. ColorZilla covers Color picker, Eyedropper tool, Gradient generator, Palette analyzer. Both handle Chrome support, Firefox support, Edge support.

Answered from the vendors’ own pages

BuiltWith: Does BuiltWith offer a free plan?

Yes, BuiltWith offers a free tier for individual website lookups. For full features, paid plans start at $295/month (Basic).

Source
ColorZilla: How much does ColorZilla cost?

ColorZilla does not publish pricing on its website. The site describes browser extensions for Firefox and Chrome, plus an online CSS gradient editor, but cost information is not available. Users must contact the company directly or check browser extension marketplaces for availability and cost details.

Source
BuiltWith: What are the differences between Basic and Pro plans?

Basic ($295/month) includes 2 technologies, 2 keywords, and 2 retail reports. Pro ($495/month) provides unlimited access to technologies, keywords, and retail reports.

Source
ColorZilla: Is ColorZilla free to use?

The website does not specify whether ColorZilla tools are free or paid. While browser extensions are often offered free in extension stores, the online tools and their pricing model are not documented on the main site.

Source
BuiltWith: How many users can access BuiltWith simultaneously?

Basic and Pro plans include 1 system login. The Team plan at $995/month provides unlimited Pro Logins for multi-user access.

Source
BuiltWith: What payment methods does BuiltWith accept?

BuiltWith accepts credit cards (Visa, Mastercard, Amex), PayPal, Bitcoin, and wire transfers for yearly contracts.

Source
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