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Developer Tools · head to head

Backstage vs Strikingly

Backstage logo

Backstage

Developer Tools

Open source internal developer portal framework created and open sourced by Spotify

From
Free
Free plan
Yes
Full reviewWebsite
Strikingly logo

Strikingly

Web Development

One-page website builder for small businesses and creators

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Backstage backstage is a framework rather than a product: there is no supported turnkey install, so getting to a usable portal means a TypeScript and React project your team owns, hosts and upgrades forever.; Strikingly strikingly is optimized for single-page sites and is not well suited to building large, multi-section websites.
  • They diverge on capability: Backstage covers Software catalogue, Strikingly covers Drag-and-drop editor.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Backstage and Strikingly actually diverge.

Attributes where Backstage and Strikingly differ
AttributeBackstageStrikingly
Pricing modelOpen source, no licence feefreemium
PlatformsWeb, Self-hosted, Linux, Docker, Kubernetesweb
CategoryDeveloper ToolsWeb Development
FoundedUnknown2012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Backstage

  • Software catalogue
  • Software templates
  • TechDocs
  • Plugin architecture
  • Kubernetes plugin
  • Search
  • Entity ownership model
  • Auth provider integrations

Only in Strikingly

  • Drag-and-drop editor
  • Simple Store
  • Blogging
  • Forms and live chat
  • Traffic analytics
  • Social feed integration
  • HTTPS/SSL

What people use each for

The jobs each tool is most often brought in to do.

Backstage

  • An engineering organisation past roughly a hundred services where nobody can reliably answer who owns a given service at two in the morningnot Strikingly
  • A platform team enforcing golden paths, so a new service is scaffolded with logging, CI and security defaults already wired innot Strikingly
  • A company consolidating scattered READMEs and Confluence pages into docs that live beside the code and cannot silently rot unnoticednot Strikingly
  • A regulated business that needs an auditable register of every running service, its owner and its data classificationnot Strikingly

Strikingly

  • Personal portfolio or resume sitenot Backstage
  • Single-product or small online storenot Backstage
  • Event or landing pagenot Backstage
  • Small business brochure sitenot Backstage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Backstage

  • Backstage is a framework rather than a product: there is no supported turnkey install, so getting to a usable portal means a TypeScript and React project your team owns, hosts and upgrades forever.
  • Upstream releases move quickly and plugin APIs have broken across major versions, so a customised deployment accumulates upgrade debt and teams routinely fall months behind on versions they cannot cheaply catch up on.
  • The catalogue is only as good as the YAML descriptors engineers remember to write; without enforcement the register drifts out of date, and a developer portal nobody trusts is abandoned faster than one that never existed.
  • Community plugin quality varies sharply, with many unmaintained or pinned to old core versions, so the plugin that made the business case may be the one blocking your next upgrade.
  • Spotify Portal, the packaged commercial route, publishes no price at all and is quoted as a custom annual subscription, so the only cost you can actually forecast up front is the self-hosted one, which is the option with the largest hidden staffing bill.

Strikingly

  • Strikingly is optimized for single-page sites and is not well suited to building large, multi-section websites.
  • Transaction fees of 2-5% apply to store sales on lower-tier plans in addition to payment processor fees.
  • Design customization is limited compared to code-based site builders, since sites are built from fixed templates.
  • The free plan does not support a custom domain, limiting its use for professional or commercial sites.

Pricing, plan by plan

Backstage

Free
  • Backstage (open source)Free
    • Apache 2.0 licence
    • Software catalogue, templates, TechDocs and search
    • Full plugin ecosystem
  • Spotify Portal for Backstage$undefined/year
    • Packaged commercial distribution from Spotify
    • Spotify premium plugins including Soundcheck and Insights
    • Simplified setup and managed upgrade path

Strikingly

Free
  • Limited$8/month
    • 2 sites
    • 1 GB storage per site
    • Up to 5 pages
  • Pro$16/month
    • 3 sites
    • 20 GB storage per site
    • Up to 100 pages
  • VIP$49/month
    • 5 sites
    • 100 GB storage per site
    • Up to 500 products

Which should you pick?

Choose Backstage if

  • You need software catalogue.
  • You want to start without paying.
  • You work on Web, Self-hosted, Linux, Docker, Kubernetes.
  • You also want software templates.
Backstage review

Choose Strikingly if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on web.
  • You also want simple store.
Strikingly review

Questions people ask

Is Backstage or Strikingly better?
Neither clearly leads. Backstage starts at Free and Strikingly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Backstage or Strikingly?
Backstage starts at Free and Strikingly at Free.
Does Backstage or Strikingly run on more platforms?
Backstage runs on Web, Self-hosted, Linux, Docker, Kubernetes. Strikingly runs on web.
Can I use Backstage for free?
Both have a free tier, so you can try either at no cost before committing.
What is Backstage best used for?
Backstage is most often used for an engineering organisation past roughly a hundred services where nobody can reliably answer who owns a given service at two in the morning, a platform team enforcing golden paths, so a new service is scaffolded with logging, ci and security defaults already wired in, a company consolidating scattered readmes and confluence pages into docs that live beside the code and cannot silently rot unnoticed, a regulated business that needs an auditable register of every running service, its owner and its data classification. Of those, an engineering organisation past roughly a hundred services where nobody can reliably answer who owns a given service at two in the morning and a platform team enforcing golden paths, so a new service is scaffolded with logging, ci and security defaults already wired in are not what Strikingly is typically brought in for.
What can Backstage do that Strikingly cannot?
Backstage covers Software catalogue, Software templates, TechDocs, Plugin architecture. Strikingly covers Drag-and-drop editor, Simple Store, Blogging, Forms and live chat.

Answered from the vendors’ own pages

Backstage: Is Backstage free?

The project is Apache 2.0 with no licence fee. The real cost is engineering time; teams commonly dedicate one to two engineers permanently to running it.

Strikingly: Does Strikingly have a free plan?

Strikingly offers a free tier for getting started, with paid plans beginning at $8/month (billed yearly) adding a custom domain, more storage, and lower transaction fees on store sales.

Source
Backstage: Do I need to write code to use it?

Yes. Configuring and extending a Backstage application is a TypeScript and React project. This is the single most common misjudgement buyers make.

Strikingly: Does Strikingly charge transaction fees on store sales?

Yes. The Limited plan charges a 5% transaction fee, the Pro plan charges 2%, and the VIP plan removes the transaction fee entirely, in addition to any payment processor fees.

Source
Backstage: What is Spotify Portal for Backstage?

A commercial distribution from Spotify with premium plugins and support, generally available since October 2025 and sold as a quoted annual subscription with no published price.

Strikingly: What payment methods can I use to sell products?

Strikingly's built-in Simple Store supports accepting payments through PayPal and Stripe.

Source
Backstage: Who owns the project?

Spotify created and open sourced it; it is now a CNCF project, so the upstream roadmap is not solely Spotify controlled.

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