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Developer Tools · head to head

Azure DevOps vs Grow

Azure DevOps logo

Azure DevOps

Developer Tools

Plan smarter, collaborate better, and ship faster

From
Free
Free plan
Yes
Visit Azure DevOpsFull review
Grow logo

Grow

Business Intelligence

No-code BI for growing companies

From
$500/month
Free plan
No
Visit GrowFull review

The short version

  • Grow is a no-code business intelligence platform.
  • Azure DevOps has a free plan, then $2/mo; Grow starts at $500/mo.
  • Where Azure DevOps falls short: first 5 users free applies to Basic plan only; Test Plans users are not included in free tier.
  • Where Grow falls short: the pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Azure DevOps and Grow actually diverge.

Attributes where Azure DevOps and Grow differ
AttributeAzure DevOpsGrow
Starting priceFree$500/month
Pricing modelMixedSubscription
Free tierYesNo
PlatformsWebWeb, iOS, Android, TV and console
CategoryDeveloper ToolsBusiness Intelligence

Not yet recorded: founded for Azure DevOps.

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Azure DevOps

Nothing recorded that Grow does not also cover.

Only in Grow

  • No-code Setup
  • Unlimited Dashboards
  • Data Blending
  • Alerts
  • Embedding
  • Salesforce
  • HubSpot
  • QuickBooks

What people use each for

The jobs each tool is most often brought in to do.

Azure DevOps

  • CI/CD pipelines and build automation for software development teamsnot Grow
  • Source code repository management and version controlnot Grow
  • Test planning and tracking for QA teamsnot Grow
  • Artifact storage for packages and binariesnot Grow

Grow

  • No-code dashboards and business intelligence for teams without analystsnot Azure DevOps
  • Blending data from more than 100 sources including BigQuery, PostgreSQL, Salesforce and HubSpotnot Azure DevOps
  • ETL, warehousing and visualisation in a single platformnot Azure DevOps

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Azure DevOps

  • First 5 users free applies to Basic plan only; Test Plans users are not included in free tier
  • Storage pricing increases per-GiB cost as volumes grow, with no volume discount threshold below $0.25

Grow

  • The pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
  • The only calls to action are Get Started Now and Watch Demo; there is no self-serve rate card
  • The vendor advertises unlimited users with no per-seat charges, which means the price driver is not disclosed at all

Pricing, plan by plan

Azure DevOps

Free
  • Basic$6/user/mo
    • First 5 users free
    • Additional users $6/user/month
    • Pipelines (free tier)
  • Basic + Test Plans$52/user/mo
    • All Basic features
    • Test planning, tracking, and execution
  • Azure Pipelines CI/CD - Microsoft-hosted$40
    • 1 free parallel job with 1,800 minutes per month
    • Additional jobs at $40/month each
  • Azure Artifacts Storage$2/month per gib
    • First 2 GiB free
    • 2-10 GiB: $2/GiB
    • 10-100 GiB: $1/GiB

Grow

$500/month
  • Starter$500/mo
    • Unlimited Users
    • 75+ Integrations
    • Support
  • Pro$1,000/mo
    • Advanced Features
    • Custom Integrations
    • Training

Which should you pick?

Choose Azure DevOps if

  • You want to start without paying.
Azure DevOps review

Choose Grow if

  • You need no-code setup.
  • You work on Web, iOS, Android, TV and console.
  • You also want unlimited dashboards.
Grow review

Questions people ask

Is Azure DevOps or Grow better?
Neither clearly leads. Azure DevOps starts at Free and Grow at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Azure DevOps or Grow?
Azure DevOps has a free tier; the other does not. Paid plans start at Free for Azure DevOps and $500/month for Grow.
Does Azure DevOps or Grow run on more platforms?
Azure DevOps runs on Web. Grow runs on Web, iOS, Android, TV and console.
Can I use Azure DevOps for free?
Yes. Azure DevOps has a free tier, so you can try it without paying. Grow starts at $500/month.
What is Azure DevOps best used for?
Azure DevOps is most often used for ci/cd pipelines and build automation for software development teams, source code repository management and version control, test planning and tracking for qa teams, artifact storage for packages and binaries. Of those, ci/cd pipelines and build automation for software development teams and source code repository management and version control are not what Grow is typically brought in for.
What can Azure DevOps do that Grow cannot?
Grow covers No-code Setup, Unlimited Dashboards, Data Blending, Alerts.

Answered from the vendors’ own pages

Azure DevOps: How much does Azure DevOps cost?

Azure DevOps Basic plan is $6 per user per month after the first 5 users are free. Basic + Test Plans tier costs $52 per user per month. Azure Pipelines add-on for extra parallel jobs costs $40 per job for Microsoft-hosted runners and $15 per job for self-hosted runners.

Source
Grow: How much does Grow cost?

Grow does not publish pricing on their website. They offer a request-a-free-trial model that requires contacting their sales team. Pricing is determined by contacting sales through their contact form or trial request process.

Source
Azure DevOps: Is there a free tier for Azure DevOps?

Yes, Azure DevOps includes 5 free users on the Basic plan. Additional free allocations include 1,800 free minutes per month on Azure Pipelines with a free parallel job, 2 GiB free storage on Azure Artifacts, and free access for Visual Studio subscribers and Stakeholders with limited functionality.

Source
Azure DevOps: What does the Basic + Test Plans tier add to Azure DevOps?

The Basic + Test Plans tier adds test planning and execution capabilities, browser-based testing, and centralized reporting features. This tier costs $52 per user per month compared to $6 per user for the Basic plan.

Source
Azure DevOps: How is Azure Artifacts priced?

Azure Artifacts provides 2 GiB of free storage, then charges $2 per GiB for 2-10 GiB, $1 per GiB for 10-100 GiB, $0.50 per GiB for 100-1,000 GiB, and $0.25 per GiB for over 1,000 GiB.

Source
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