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APIs · head to head

Microsoft Azure API Management vs Tray.io

Microsoft Azure API Management logo

Microsoft Azure API Management

APIs

Hybrid, multi-cloud API management service on Azure

From
Free
Rated
-
Tray.io logo

Tray.io

Automation Integration

The intelligent integration platform

From
Free
Rated
-

The short version

  • Each has a real cost: Microsoft Azure API Management prices are not shown on the pricing page itself; every tier renders as a placeholder and routes to the calculator or sales; Tray.io now rebranded Tray.ai; pricing page names three tiers, Pro (3 workspaces, 7 day insights), Team (20 workspaces, 30 day insights) and Enterprise (unlimited workspaces, 180 day insights, SSO, HIPAA), but publishes no figures and requires a demo or sales call for a quote
  • They diverge on capability: Microsoft Azure API Management covers API Gateway, Tray.io covers Low-code workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Microsoft Azure API Management and Tray.io actually diverge.

Attributes where Microsoft Azure API Management and Tray.io differ
AttributeMicrosoft Azure API ManagementTray.io
PlatformsCloud, Hybrid, Multi-cloudWeb, Api
CategoryAPIsAutomation Integration
Founded19752015

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Microsoft Azure API Management

  • API Gateway
  • Developer Portal
  • API Policies
  • Azure services
  • AWS
  • Google Cloud
  • On-premises
  • Cloud support

Only in Tray.io

  • Low-code workflow builder
  • API integrations
  • Webhooks
  • Conditional logic
  • Error handling
  • Rate limiting
  • Data transformation
  • Authentication

What people use each for

The jobs each tool is most often brought in to do.

Microsoft Azure API Management

  • API gateway and lifecycle management on Azurenot Tray.io
  • Throttling, keys and policies in front of backend servicesnot Tray.io
  • Developer portal for internal and partner APIsnot Tray.io
  • Hybrid deployments using self-hosted gatewaysnot Tray.io

Tray.io

  • Workflow Automationnot Microsoft Azure API Management
  • Data Integrationnot Microsoft Azure API Management
  • Process Automationnot Microsoft Azure API Management
  • App Integrationnot Microsoft Azure API Management
  • API Connectivitynot Microsoft Azure API Management

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Microsoft Azure API Management

  • Prices are not shown on the pricing page itself; every tier renders as a placeholder and routes to the calculator or sales
  • Two parallel generations of tiers, classic and v2, so the choice is which lineage before which size
  • The Developer tier is explicitly not for production
  • Self-hosted gateways and workspace gateways are charged separately from the service

Tray.io

  • Now rebranded Tray.ai; pricing page names three tiers, Pro (3 workspaces, 7 day insights), Team (20 workspaces, 30 day insights) and Enterprise (unlimited workspaces, 180 day insights, SSO, HIPAA), but publishes no figures and requires a demo or sales call for a quote

Pricing, plan by plan

Microsoft Azure API Management

Free
  • ConsumptionFree
    • 0-1 million API operations free monthly per subscription
  • Basic v2$undefined/mo
    • 10 million API requests included monthly
  • Standard v2$undefined/mo
    • 50 million API requests included monthly
  • Premium v2$undefined/mo
    • Unlimited included API requests

Tray.io

Free
  • Starter$50/month
    • 20 workflows
    • 50 integrations
    • Community support
  • Professional$150/month
    • Unlimited workflows
    • 500+ integrations
    • Email support
  • Enterprise$500/month
    • Custom workflows
    • Dedicated support
    • Advanced security

Which should you pick?

Choose Microsoft Azure API Management if

  • You need api gateway.
  • You want to start without paying.
  • You work on Cloud, Hybrid, Multi-cloud.
  • You also want developer portal.

Choose Tray.io if

  • You need low-code workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want api integrations.

Questions people ask

Is Microsoft Azure API Management or Tray.io better?
Neither clearly leads. Microsoft Azure API Management starts at Free and Tray.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Microsoft Azure API Management or Tray.io?
Microsoft Azure API Management starts at Free and Tray.io at Free.
Does Microsoft Azure API Management or Tray.io run on more platforms?
Microsoft Azure API Management runs on Cloud, Hybrid, Multi-cloud. Tray.io runs on Web, Api.
Can I use Microsoft Azure API Management for free?
Both have a free tier, so you can try either at no cost before committing.
What is Microsoft Azure API Management best used for?
Microsoft Azure API Management is most often used for api gateway and lifecycle management on azure, throttling, keys and policies in front of backend services, developer portal for internal and partner apis, hybrid deployments using self-hosted gateways. Of those, api gateway and lifecycle management on azure and throttling, keys and policies in front of backend services are not what Tray.io is typically brought in for.
What can Microsoft Azure API Management do that Tray.io cannot?
Microsoft Azure API Management covers API Gateway, Developer Portal, API Policies, Azure services. Tray.io covers Low-code workflow builder, API integrations, Webhooks, Conditional logic.

Answered from the vendors’ own pages

Microsoft Azure API Management: Is Azure API Management free?

Azure API Management offers a Consumption tier with a free tier that includes 0-1 million API operations per subscription monthly at no cost, then charges per operation beyond that. Classic Consumption tier is pay-as-you-go billing.

Source
Microsoft Azure API Management: What are the API request limits for Azure API Management's v2 tiers?

Basic v2 includes 10 million API requests monthly, Standard v2 includes 50 million monthly, and Premium v2 includes unlimited API requests. Additional requests beyond included amounts incur standard rates.

Source
Microsoft Azure API Management: What cache capacity does each Azure API Management tier provide?

Basic v2 provides 250 MB built-in cache, Standard v2 provides 1 GB cache, and Premium v2 provides 5 GB cache capacity for response caching.

Source
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