Softwr

Developer Tools · head to head

Avo vs Zeplin

Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Visit AvoFull review
Zeplin logo

Zeplin

Design

Design handoff and developer collaboration

From
Free
Free plan
Yes
Visit ZeplinFull review

The short version

  • Zeplin is a collaboration tool for designers and developers.
  • Free plans on both; paid from $250/mo and $19/mo.
  • Only Avo lists tracking plan; only Zeplin lists asset export.
  • Where Zeplin falls short: the free plan is limited to 1 project and 100 screens and works only in a personal workspace.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Avo and Zeplin actually diverge.

Attributes where Avo and Zeplin differ
AttributeAvoZeplin
Pricing modelPer editor seat per monthSubscription
PlatformsWeb, iOS, Android, APIWeb, Windows, macOS, iOS, Android
CategoryDeveloper ToolsDesign

Identical on both: starting price (Free), free tier (Yes).

Not yet recorded: founded for Avo.

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

Only in Zeplin

  • Design specs
  • Asset export
  • Code snippets
  • Design tokens
  • Comments
  • Version control
  • Handoff workflow
  • Accessibility checks

What people use each for

The jobs each tool is most often brought in to do.

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Zeplin
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Zeplin
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Zeplin
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Zeplin

Zeplin

  • Handing off design specs from Figma or Sketch to developersnot Avo
  • Sharing screens, assets and style guides with an engineering teamnot Avo
  • Reviewing and commenting on design versionsnot Avo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one

Zeplin

  • The free plan is limited to 1 project and 100 screens and works only in a personal workspace
  • Free plan AI reviews are capped at 3 per week
  • Role based permissions require the Advanced plan or higher
  • Single sign on, multi factor authentication, activity logs and invoiced billing are Enterprise only
  • Priority 24 hour support is Enterprise only
  • Basic plan caps screens at 1,000 per project and is priced per project rather than per seat
  • Enterprise pricing is by quote with no published rate

Pricing, plan by plan

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/mo
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • EnterpriseOn request
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Zeplin

Free
  • FreeFree
    • 1 project
    • 1 workspace
    • Basic specs
  • Starter$19/mo
    • Unlimited projects
    • Multiple workspaces
    • Advanced specs
  • Professional$49/mo
    • Everything in Starter
    • Team collaboration
    • Admin controls

Which should you pick?

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, API.
  • You also want code generation.
Avo review

Choose Zeplin if

  • You need design specs.
  • You want to start without paying.
  • You work on Web, Windows, macOS, iOS, Android.
  • You also want asset export.
Zeplin review

Questions people ask

Is Avo or Zeplin better?
Neither clearly leads. Avo starts at Free and Zeplin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avo or Zeplin?
Avo starts at Free and Zeplin at Free.
Does Avo or Zeplin run on more platforms?
Avo runs on Web, iOS, Android, API. Zeplin runs on Web, Windows, macOS, iOS, Android.
Can I use Avo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Avo best used for?
Avo is most often used for a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless, an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced, a company migrating between analytics tools that needs a canonical event schema independent of any vendor, an engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months later. Of those, a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless and an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced are not what Zeplin is typically brought in for.
What can Avo do that Zeplin cannot?
Avo covers Tracking plan, Code generation, Inspector, Branching and approvals. Zeplin covers Design specs, Asset export, Code snippets, Design tokens.

Answered from the vendors’ own pages

Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Zeplin: How much does Zeplin Advanced cost?

Advanced costs $12 per seat per month when paid annually, with annual subscriptions offering 2 months off versus monthly rates.

Source
Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Zeplin: What's the difference between Free and Basic plans?

Free covers 1 project with 100 screens and 30-day version history. Basic offers 1-12 projects with practically unlimited screens per project and 1-year version history.

Source
Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Zeplin: Can I add unlimited team members?

Yes, Free and Basic plans allow unlimited team members. Advanced/Enterprise assign roles with Reviewers being free and unlimited.

Source
Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

Zeplin: What can Reviewers do?

Reviewers can view designs and documentation and approve requests, but lack access to developer specs.

Source
Share

Related pages

More on Avo

More on Zeplin

Keep looking

Other head to heads