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Developer Tools · head to head

Avo vs Strikingly

Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Full reviewWebsite
Strikingly logo

Strikingly

Web Development

One-page website builder for small businesses and creators

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Avo editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.; Strikingly strikingly is optimized for single-page sites and is not well suited to building large, multi-section websites.
  • They diverge on capability: Avo covers Tracking plan, Strikingly covers Drag-and-drop editor.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Avo and Strikingly actually diverge.

Attributes where Avo and Strikingly differ
AttributeAvoStrikingly
Pricing modelPer editor seat per monthfreemium
PlatformsWeb, iOS, Android, Web SDK, APIweb
CategoryDeveloper ToolsWeb Development
FoundedUnknown2012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

Only in Strikingly

  • Drag-and-drop editor
  • Simple Store
  • Blogging
  • Forms and live chat
  • Traffic analytics
  • Social feed integration
  • HTTPS/SSL

What people use each for

The jobs each tool is most often brought in to do.

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Strikingly
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Strikingly
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Strikingly
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Strikingly

Strikingly

  • Personal portfolio or resume sitenot Avo
  • Single-product or small online storenot Avo
  • Event or landing pagenot Avo
  • Small business brochure sitenot Avo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve.
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced.
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion.
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one.

Strikingly

  • Strikingly is optimized for single-page sites and is not well suited to building large, multi-section websites.
  • Transaction fees of 2-5% apply to store sales on lower-tier plans in addition to payment processor fees.
  • Design customization is limited compared to code-based site builders, since sites are built from fixed templates.
  • The free plan does not support a custom domain, limiting its use for professional or commercial sites.

Pricing, plan by plan

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/month
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • Enterprise$undefined/year
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Strikingly

Free
  • Limited$8/month
    • 2 sites
    • 1 GB storage per site
    • Up to 5 pages
  • Pro$16/month
    • 3 sites
    • 20 GB storage per site
    • Up to 100 pages
  • VIP$49/month
    • 5 sites
    • 100 GB storage per site
    • Up to 500 products

Which should you pick?

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, Web SDK, API.
  • You also want code generation.
Avo review

Choose Strikingly if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on web.
  • You also want simple store.
Strikingly review

Questions people ask

Is Avo or Strikingly better?
Neither clearly leads. Avo starts at Free and Strikingly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avo or Strikingly?
Avo starts at Free and Strikingly at Free.
Does Avo or Strikingly run on more platforms?
Avo runs on Web, iOS, Android, Web SDK, API. Strikingly runs on web.
Can I use Avo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Avo best used for?
Avo is most often used for a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless, an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced, a company migrating between analytics tools that needs a canonical event schema independent of any vendor, an engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months later. Of those, a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless and an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced are not what Strikingly is typically brought in for.
What can Avo do that Strikingly cannot?
Avo covers Tracking plan, Code generation, Inspector, Branching and approvals. Strikingly covers Drag-and-drop editor, Simple Store, Blogging, Forms and live chat.

Answered from the vendors’ own pages

Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Strikingly: Does Strikingly have a free plan?

Strikingly offers a free tier for getting started, with paid plans beginning at $8/month (billed yearly) adding a custom domain, more storage, and lower transaction fees on store sales.

Source
Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Strikingly: Does Strikingly charge transaction fees on store sales?

Yes. The Limited plan charges a 5% transaction fee, the Pro plan charges 2%, and the VIP plan removes the transaction fee entirely, in addition to any payment processor fees.

Source
Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Strikingly: What payment methods can I use to sell products?

Strikingly's built-in Simple Store supports accepting payments through PayPal and Stripe.

Source
Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

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