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Technology · head to head

Auth0 vs Directual

Auth0 logo

Auth0

Technology

Secure access for everyone

From
Free
Rated
-
Full reviewWebsite
Directual logo

Directual

No-Code

No-code backend with a visual workflow engine, used behind other tools rather than instead of them

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Auth0 free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that; Directual the front-end builder is basic, so any project needing a designed interface means learning and paying for a second tool, and time to launch is closer to a two-system build than a one-tool build.
  • They diverge on capability: Auth0 covers Universal login, Directual covers Visual database designer.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Auth0 and Directual actually diverge.

Attributes where Auth0 and Directual differ
AttributeAuth0Directual
Pricing modelUnknownquote
PlatformsWeb, iOS, AndroidWeb
CategoryTechnologyNo-Code
Founded2013Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Auth0

  • Universal login
  • Social login
  • Multi-factor authentication
  • Passwordless
  • User management
  • Anomaly detection
  • Extensibility
  • Machine to machine

Only in Directual

  • Visual database designer
  • Scenario builder
  • Generated API endpoints
  • Event-driven triggers
  • Role and permission model
  • Scheduled jobs
  • Basic web page builder
  • Self-hosted deployment

What people use each for

The jobs each tool is most often brought in to do.

Auth0

  • B2C authenticationnot Directual
  • B2B authenticationnot Directual
  • B2E authenticationnot Directual
  • API securitynot Directual
  • Mobile app securitynot Directual

Directual

  • Providing the backend for a Webflow or FlutterFlow front end that needs real data, authentication and logicnot Auth0
  • Replacing an Airtable base that has outgrown its row limits without hiring a backend developernot Auth0
  • Event-driven workflows such as order processing or scheduled billing runs that must run without a person triggering themnot Auth0
  • Organisations with a data residency requirement that rules out most no-code platforms, using the self-hosted tiernot Auth0

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Auth0

  • Free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that
  • Advanced features like MFA and RBAC only available on paid Essentials tier and above
  • Ownership by Okta introduces risk that independent product roadmap may change

Directual

  • The front-end builder is basic, so any project needing a designed interface means learning and paying for a second tool, and time to launch is closer to a two-system build than a one-tool build.
  • Visual scenarios become unreadable once the logic is non-trivial; a workflow that would be forty lines of code sprawls across a canvas, and reviewing what a colleague built is slow.
  • Debugging asynchronous, event-triggered scenarios is harder than debugging code, because failures surface as records left in an unexpected state rather than as a stack trace at the point of failure.
  • Self-hosting is confined to the top commercial tier, so the ownership advantage is available only to buyers already spending at the high end.
  • The pool of agencies and freelancers who know Directual is small next to Bubble or Airtable, so handing a finished system to someone else to maintain is harder and more expensive.

Pricing, plan by plan

Auth0

Free
  • FreeFree
    • Up to 25,000 monthly active users
    • Basic authentication
    • Email/password login
  • Essentials (B2C)$35/month
    • Unlimited MAUs beyond free tier
    • Multi-Factor Authentication
    • Role-Based Access Control
  • Professional (B2C)$240/month
    • All Essentials features
    • Advanced security
    • Custom branding

Directual

Free
  • Directual$undefined/month
    • Free tier with capped records and API calls
    • Paid tiers priced by database rows, API calls and scenario runs
    • Self-hosted deployment on the top tier only

Which should you pick?

Choose Auth0 if

  • You need universal login.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want social login.
Auth0 review

Choose Directual if

  • You need visual database designer.
  • You want to start without paying.
  • You also want scenario builder.
Directual review

Questions people ask

Is Auth0 or Directual better?
Neither clearly leads. Auth0 starts at Free and Directual at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Auth0 or Directual?
Auth0 starts at Free and Directual at Free.
Does Auth0 or Directual run on more platforms?
Auth0 runs on Web, iOS, Android. Directual runs on Web.
Can I use Auth0 for free?
Both have a free tier, so you can try either at no cost before committing.
What is Auth0 best used for?
Auth0 is most often used for b2c authentication, b2b authentication, b2e authentication, api security. Of those, b2c authentication and b2b authentication are not what Directual is typically brought in for.
What can Auth0 do that Directual cannot?
Auth0 covers Universal login, Social login, Multi-factor authentication, Passwordless. Directual covers Visual database designer, Scenario builder, Generated API endpoints, Event-driven triggers.

Answered from the vendors’ own pages

Auth0: How much does Auth0 cost?

Auth0 has a Free tier for up to 25,000 monthly active users (MAUs). Paid plans start at $35/month (Essentials B2C) and scale to $240/month (Professional B2C) and higher for Enterprise. Pricing scales with MAU usage.

Source
Directual: Is Directual a replacement for Bubble?

Not directly. Bubble builds the whole application; Directual builds the backend and expects you to bring a front end such as Webflow or FlutterFlow.

Auth0: Does Auth0 include Multi-Factor Authentication?

No. MFA, RBAC (Role-Based Access Control), and premium support are not included in the free tier and require upgrading to paid Essentials plans or higher.

Source
Directual: Can I host it myself?

Yes, on the top commercial tier. That is unusual in no-code and it is the main reason regulated buyers look at it at all.

Auth0: Is Auth0 independent or part of a larger company?

Auth0 was acquired by Okta in May 2021 for $6.5 billion. It now operates as a subsidiary business unit within Okta, but maintains its own brand and operations.

Source
Directual: How does it cope with large data volumes?

It is built on a real database with indexing rather than a spreadsheet abstraction, so record counts that break Airtable-class tools are within its normal range.

Auth0: Who should use Auth0 vs Okta?

Auth0 is developer-focused and serves customer identity use cases (B2C). Okta serves workforce identity (B2B) and has broader enterprise features. Auth0 now serves both markets post-acquisition but maintains its developer-friendly positioning.

Source
Directual: What happens to my logic if I leave?

The data exports and the API is documented, but scenarios are platform-specific and have to be reimplemented, unless you are already on the self-hosted tier.

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