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Audiense vs Crossbeam

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Crossbeam logo

Crossbeam

Software

Partner ecosystem platform for revenue teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Crossbeam has a free tier, so it costs nothing to try first.
  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Crossbeam the first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
  • They diverge on capability: Audiense covers Audience segmentation, Crossbeam covers Account mapping.

Where they differ

Only the attributes on which Audiense and Crossbeam actually diverge.

Attributes where Audiense and Crossbeam differ
AttributeAudienseCrossbeam
Starting price$948/yearFree
Pricing modelUnknownsubscription
Free tierNoYes
Founded20112018

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Crossbeam

  • Account mapping
  • Secure data sharing
  • Co-selling workflows
  • Partner scoring
  • Revenue attribution
  • Salesforce
  • HubSpot
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Crossbeam
  • Influencer discoverynot Crossbeam
  • Campaign planningnot Crossbeam
  • Segmentationnot Crossbeam

Crossbeam

  • Mapping overlapping accounts and pipeline with partner companiesnot Audiense
  • Running a partner ecosystem programme with shared datanot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Crossbeam

  • The first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
  • The free plan caps Deal Navigator and Pipeline Generation at 10 records each and offers no record exports at all
  • Record exports are the ladder, at 5,000 on Connector, 25,000 on Supernode and 100,000 on Enterprise
  • Sales seats are a separate $40 per user per month on top of the plan
  • SAML SSO and advanced access controls are excluded from the Connector plan
  • Both upper tiers are custom priced

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Crossbeam

Free
  • FreeFree
    • Unlimited partners
    • Account mapping
    • Basic analytics

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Crossbeam if

  • You need account mapping.
  • You want to start without paying.
  • You also want secure data sharing.
Crossbeam review

Questions people ask

Is Audiense or Crossbeam better?
Neither clearly leads. Audiense starts at $948/year and Crossbeam at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Crossbeam?
Crossbeam has a free tier; the other does not. Paid plans start at $948/year for Audiense and Free for Crossbeam.
Does Audiense or Crossbeam run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Crossbeam for free?
Yes. Crossbeam has a free tier, so you can try it without paying. Audiense starts at $948/year.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Crossbeam is typically brought in for.
What can Audiense do that Crossbeam cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Crossbeam covers Account mapping, Secure data sharing, Co-selling workflows, Partner scoring. Both handle Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

More on Audiense

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