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Influencer Marketing · head to head

Brandbassador vs Crossbeam

Brandbassador logo

Brandbassador

Influencer Marketing

Employee and influencer advocacy platform

From
$599/month
Rated
-
Full reviewWebsite
Crossbeam logo

Crossbeam

Affiliate Marketing

Partner ecosystem platform for revenue teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Crossbeam has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.; Crossbeam the first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
  • They diverge on capability: Brandbassador covers Campaign management, Crossbeam covers Account mapping.

Where they differ

Only the attributes on which Brandbassador and Crossbeam actually diverge.

Attributes where Brandbassador and Crossbeam differ
AttributeBrandbassadorCrossbeam
Starting price$599/monthFree
Free tierNoYes
PlatformsWeb, MobileWeb
CategoryInfluencer MarketingAffiliate Marketing
Founded20132018

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandbassador

  • Campaign management
  • Content distribution
  • Employee advocacy
  • Influencer management
  • Performance tracking
  • Incentive management
  • Analytics dashboard
  • Instagram

Only in Crossbeam

  • Account mapping
  • Secure data sharing
  • Co-selling workflows
  • Partner scoring
  • Revenue attribution
  • HubSpot
  • Slack
  • Snowflake

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brandbassador

  • Employee advocacynot Crossbeam
  • Brand advocacynot Crossbeam
  • Content amplificationnot Crossbeam

Crossbeam

  • Mapping overlapping accounts and pipeline with partner companiesnot Brandbassador
  • Running a partner ecosystem programme with shared datanot Brandbassador

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandbassador

  • The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.

Crossbeam

  • The first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
  • The free plan caps Deal Navigator and Pipeline Generation at 10 records each and offers no record exports at all
  • Record exports are the ladder, at 5,000 on Connector, 25,000 on Supernode and 100,000 on Enterprise
  • Sales seats are a separate $40 per user per month on top of the plan
  • SAML SSO and advanced access controls are excluded from the Connector plan
  • Both upper tiers are custom priced

Pricing, plan by plan

Brandbassador

$599/month
  • Starter$599/month
    • Campaign creation
    • Employee advocacy
    • Content management
  • Professional$1299/month
    • Influencer network
    • Incentive management
    • Advanced analytics

Crossbeam

Free
  • FreeFree
    • Unlimited partners
    • Account mapping
    • Basic analytics

Which should you pick?

Choose Brandbassador if

  • You need campaign management.
  • You work on Web, Mobile.
  • You also want content distribution.
Brandbassador review

Choose Crossbeam if

  • You need account mapping.
  • You want to start without paying.
  • You also want secure data sharing.
Crossbeam review

Questions people ask

Is Brandbassador or Crossbeam better?
Neither clearly leads. Brandbassador starts at $599/month and Crossbeam at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandbassador or Crossbeam?
Crossbeam has a free tier; the other does not. Paid plans start at $599/month for Brandbassador and Free for Crossbeam.
Does Brandbassador or Crossbeam run on more platforms?
Brandbassador runs on Web, Mobile. Crossbeam runs on Web.
Can I use Crossbeam for free?
Yes. Crossbeam has a free tier, so you can try it without paying. Brandbassador starts at $599/month.
What is Brandbassador best used for?
Brandbassador is most often used for employee advocacy, brand advocacy, content amplification. Of those, employee advocacy and brand advocacy are not what Crossbeam is typically brought in for.
What can Brandbassador do that Crossbeam cannot?
Brandbassador covers Campaign management, Content distribution, Employee advocacy, Influencer management. Crossbeam covers Account mapping, Secure data sharing, Co-selling workflows, Partner scoring. Both handle Salesforce, Web support.
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Related pages

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