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Audiense vs ClickBank

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
ClickBank logo

ClickBank

Software

Digital product affiliate marketplace

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ClickBank has a free tier, so it costs nothing to try first.
  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; ClickBank a one time activation fee of $49.95 is charged when a seller's first product is approved
  • They diverge on capability: Audiense covers Audience segmentation, ClickBank covers Digital product marketplace.

Where they differ

Only the attributes on which Audiense and ClickBank actually diverge.

Attributes where Audiense and ClickBank differ
AttributeAudienseClickBank
Starting price$948/yearFree
Pricing modelUnknowntransaction
Free tierNoYes
Founded20111998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in ClickBank

  • Digital product marketplace
  • High commission rates
  • Recurring billing
  • Refund management
  • Affiliate tools
  • ClickFunnels
  • WordPress
  • Teachable

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot ClickBank
  • Influencer discoverynot ClickBank
  • Campaign planningnot ClickBank
  • Segmentationnot ClickBank

ClickBank

  • Selling digital products through an affiliate marketplacenot Audiense
  • Recruiting affiliates to promote an info product or supplementnot Audiense
  • Earning commission as an affiliate on third party digital productsnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

ClickBank

  • A one time activation fee of $49.95 is charged when a seller's first product is approved
  • ClickBank retains 7.5% plus $1 on each sale
  • A $5.00 pay period processing fee is charged on every payment issued
  • Refunds cost the seller $0.50 or $1 depending on product price and return date
  • Dormant accounts are charged $1 per pay period after 90 days without earnings, $5 after 180 days and $50 after 365 days
  • Payment is withheld until the account reaches the payment threshold, which defaults to $100

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

ClickBank

Free
  • AffiliateFree
    • Free to join
    • Up to 75% commissions
    • Weekly payouts

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose ClickBank if

  • You need digital product marketplace.
  • You want to start without paying.
  • You also want high commission rates.
ClickBank review

Questions people ask

Is Audiense or ClickBank better?
Neither clearly leads. Audiense starts at $948/year and ClickBank at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or ClickBank?
ClickBank has a free tier; the other does not. Paid plans start at $948/year for Audiense and Free for ClickBank.
Does Audiense or ClickBank run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ClickBank for free?
Yes. ClickBank has a free tier, so you can try it without paying. Audiense starts at $948/year.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what ClickBank is typically brought in for.
What can Audiense do that ClickBank cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. ClickBank covers Digital product marketplace, High commission rates, Recurring billing, Refund management. Both handle Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

More on Audiense

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