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Technology · head to head

Attio vs Packer

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Packer logo

Packer

Cloud

Build automated machine images

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Packer packer 1.10.0 and later is licensed under the Business Source License 1.1 with IBM Corporation as licensor, not an OSI open source licence
  • They diverge on capability: Attio covers Custom data model, Packer covers Image building.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Packer actually diverge.

Attributes where Attio and Packer differ
AttributeAttioPacker
Pricing modelfreemiumopen-source
PlatformsWeb, Ios, Android, ApiLinux, Windows, Mac
CategoryTechnologyCloud
Founded20212013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Packer

  • Image building
  • Multi-platform support
  • Provisioners
  • Builders
  • Post-processors
  • Variables
  • Data sources
  • Validation

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Packer
  • Customer managementnot Packer
  • Deal trackingnot Packer
  • Investor relationsnot Packer
  • Partnership managementnot Packer

Packer

  • Building identical machine images for multiple clouds from one templatenot Attio
  • Baking golden AMIs and VM images into a CI pipelinenot Attio
  • Creating immutable infrastructure artifacts consumed by Terraformnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Packer

  • Packer 1.10.0 and later is licensed under the Business Source License 1.1 with IBM Corporation as licensor, not an OSI open source licence
  • The Additional Use Grant forbids offering Packer to third parties on a hosted or embedded basis in a paid product that competes with IBM's paid versions of Packer
  • Each version converts to the MPL 2.0 Change License only four years after that version is first published, and the Change Date is set separately per version
  • Alternative licensing for uses outside the grant must be arranged with the licensor rather than taken under the public licence

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Packer

Free
  • Open SourceFree
    • Multi-platform image building
    • Template-driven
    • Provisioner support

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Packer if

  • You need image building.
  • You want to start without paying.
  • You work on Linux, Windows, Mac.
  • You also want multi-platform support.
Packer review

Questions people ask

Is Attio or Packer better?
Neither clearly leads. Attio starts at Free and Packer at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Packer?
Attio starts at Free and Packer at Free.
Does Attio or Packer run on more platforms?
Attio runs on Web, Ios, Android, Api. Packer runs on Linux, Windows, Mac.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Packer is typically brought in for.
What can Attio do that Packer cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Packer covers Image building, Multi-platform support, Provisioners, Builders.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Packer: How much does HashiCorp Packer cost?

Packer does not publish specific pricing on its website. The open-source Packer tool is free, while HCP Packer (HashiCorp's cloud-hosted version) offers a free trial, but detailed pricing requires contacting HashiCorp.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
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