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APIs · head to head

Apollo GraphQL vs Unit

Apollo GraphQL logo

Apollo GraphQL

APIs

GraphQL platform and API orchestration layer for building unified graphs

From
Free
Rated
-
Full reviewWebsite
Unit logo

Unit

APIs

Banking as a service platform for embedding deposit accounts, cards and payments, with a sponsor bank behind it

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo GraphQL has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo GraphQL pricing beyond the Developer tier requires contacting sales, making cost comparison harder for mid-size teams.; Unit your product depends on a sponsor bank you do not contract with directly, and 2024 showed what that means: Thread Bank received an FDIC enforcement action naming its banking as a service programmes and Blue Ridge Bank went under an OCC consent order and offboarded fintech partners.
  • They diverge on capability: Apollo GraphQL covers Apollo Connectors, Unit covers Deposit accounts.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apollo GraphQL and Unit actually diverge.

Attributes where Apollo GraphQL and Unit differ
AttributeApollo GraphQLUnit
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Platformsweb, apiWeb, iOS, Android

Identical on both: user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo GraphQL

  • Apollo Connectors
  • GraphOS Router
  • Schema registry
  • Schema checks
  • Response caching
  • Audit logging

Only in Unit

  • Deposit accounts
  • Card issuing
  • Payments
  • White label components
  • Compliance operations
  • Lending
  • Programme reporting
  • Sandbox

What people use each for

The jobs each tool is most often brought in to do.

Apollo GraphQL

  • Federating multiple backend services into one GraphQL APInot Unit
  • Wrapping legacy REST APIs for frontend consumptionnot Unit
  • Enterprise API governance with schema checks and audit logsnot Unit
  • Reducing frontend over-fetching and under-fetching of datanot Unit

Unit

  • A vertical SaaS platform for contractors that wants to hold customer funds and issue expense cards without pursuing a charternot Apollo GraphQL
  • A payroll or benefits platform embedding accounts so employees can be paid ahead of schedulenot Apollo GraphQL
  • A marketplace that wants seller balances to sit in real accounts under its own brand rather than as ledger entries at a processornot Apollo GraphQL
  • A company that needs interchange revenue from a card programme to make the unit economics of its core product worknot Apollo GraphQL

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo GraphQL

  • Pricing beyond the Developer tier requires contacting sales, making cost comparison harder for mid-size teams.
  • Adopting GraphOS effectively requires buy-in to the GraphQL paradigm, which is a larger architectural shift than adding a REST gateway.
  • The free plan's 1-day data retention and 60 req/min self-hosted router limit make it unsuitable for production use.
  • Volume-based per-request pricing can become expensive at very high request volumes compared to flat-rate API gateways.

Unit

  • Your product depends on a sponsor bank you do not contract with directly, and 2024 showed what that means: Thread Bank received an FDIC enforcement action naming its banking as a service programmes and Blue Ridge Bank went under an OCC consent order and offboarded fintech partners.
  • Programme approval by the bank is a separate gate from signing with Unit, and it can add months and impose product restrictions that were not visible during the commercial conversation.
  • Compliance obligations are shared but the operational load lands on you, and platforms consistently underestimate the staffing needed for disputes, escalations and the bank ongoing oversight requests.
  • Pricing is unpublished and blends platform fees, per-account and per-transaction charges and interchange sharing, which makes it hard to model unit economics before you have volume and easy to be surprised by the minimum.
  • Migrating a live deposit programme to a different provider or bank is extremely disruptive because it involves moving customer accounts and card credentials, so switching costs are far higher than for ordinary software.

Pricing, plan by plan

Apollo GraphQL

Free
  • FreeFree
    • Up to 3 developers
    • 1-day data retention
    • Community support
  • Developer$5/month
    • $5 per million requests with volume discounts
    • $50 usage credit for new signups
    • Up to 10 developers
  • Standard$undefined/month
    • Up to 30 developers
    • 90-day data retention
    • Standard support with SLA
  • Enterprise$undefined/month
    • Unlimited developers
    • 18-month data retention
    • 24x7x365 support with SLA

Unit

On request
  • Unit Banking as a Service$undefined/year
    • Platform fee plus per-account and per-transaction charges, quoted
    • Interchange sharing arrangements negotiated per programme
    • Minimum commitment typical

Which should you pick?

Choose Apollo GraphQL if

  • You need apollo connectors.
  • You want to start without paying.
  • You work on web, api.
  • You also want graphos router.
Apollo GraphQL review

Choose Unit if

  • You need deposit accounts.
  • You work on Web, iOS, Android.
  • You also want card issuing.
Unit review

Questions people ask

Is Apollo GraphQL or Unit better?
Neither clearly leads. Apollo GraphQL starts at Free and Unit at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo GraphQL or Unit?
Apollo GraphQL has a free tier; the other does not. Paid plans start at Free for Apollo GraphQL and On request for Unit.
Does Apollo GraphQL or Unit run on more platforms?
Apollo GraphQL runs on web, api. Unit runs on Web, iOS, Android.
Can I use Apollo GraphQL for free?
Yes. Apollo GraphQL has a free tier, so you can try it without paying. Unit starts at On request.
What is Apollo GraphQL best used for?
Apollo GraphQL is most often used for federating multiple backend services into one graphql api, wrapping legacy rest apis for frontend consumption, enterprise api governance with schema checks and audit logs, reducing frontend over-fetching and under-fetching of data. Of those, federating multiple backend services into one graphql api and wrapping legacy rest apis for frontend consumption are not what Unit is typically brought in for.
What can Apollo GraphQL do that Unit cannot?
Apollo GraphQL covers Apollo Connectors, GraphOS Router, Schema registry, Schema checks. Unit covers Deposit accounts, Card issuing, Payments, White label components.

Answered from the vendors’ own pages

Apollo GraphQL: What does Apollo GraphQL cost?

The Free plan supports up to 3 developers at no cost. Developer plan starts at $5 per million requests with a $50 signup credit, while Standard and Enterprise require contacting sales for custom pricing.

Source
Unit: Who actually holds the money?

A chartered partner bank, not Unit. Deposits sit at the sponsor bank and FDIC insurance flows from that bank, so its condition is your condition.

Apollo GraphQL: Is there a free plan and what are its limits?

Yes, the Free 'Forever Free' plan supports up to 3 developers, 1-day data retention for checks and insights, and a self-hosted router capped at 60 requests per minute.

Source
Unit: What happened with Unit sponsor banks in 2024?

Thread Bank received an FDIC enforcement action that explicitly named its banking as a service and lending as a service programmes, and Blue Ridge Bank was under an OCC consent order from January 2024 and offboarded fintech partners. Blue Ridge exited the order in late 2025.

Apollo GraphQL: How is usage metered on paid plans?

Standard requests are billed per million operations with tiered volume discounts, starting at $5.00/million for the first 250M and dropping to $3.00/million beyond 5B, with similar tiered pricing for subscription update events.

Source
Unit: What does Unit cost?

Not published. Expect a platform fee, per-account and per-transaction charges, an interchange share and a minimum commitment.

Unit: Do we need our own compliance team?

Yes. Unit supplies tooling and the bank sets the rules, but disputes, escalations and evidence for bank oversight require named people on your side.

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