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Software · head to head

Amplitude vs Ory

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Ory logo

Ory

Software

Open-source identity, authentication, and permissions infrastructure

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Ory production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
  • They diverge on capability: Amplitude covers Event tracking, Ory covers Authentication APIs.

Where they differ

Only the attributes on which Amplitude and Ory actually diverge.

Attributes where Amplitude and Ory differ
AttributeAmplitudeOry
Pricing modelUnknownusage-based
PlatformsWeb, Ios, Android, Apiweb, api
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Ory

  • Authentication APIs
  • Permissions engine
  • Machine-to-machine tokens
  • B2B organizations
  • SAML SSO
  • Multi-region deployments

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Ory
  • Feature adoption trackingnot Ory
  • Conversion rate optimizationnot Ory
  • Customer journey mappingnot Ory
  • Retention improvementnot Ory

Ory

  • Adding self-hosted or cloud identity to a new productnot Amplitude
  • Implementing fine-grained permission checksnot Amplitude
  • Supporting B2B organizations and multi-tenancynot Amplitude
  • Building machine-to-machine authentication for microservicesnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Ory

  • Production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
  • SAML SSO and multi-region deployments are reserved for the custom-priced Enterprise tier.
  • Usage-based pricing across aDAU, M2M tokens, and permission checks makes cost estimation more complex than flat per-MAU billing.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Ory

Free
  • DeveloperFree
    • Community support
    • No production environments
  • Production$64/month
    • $21 monthly credit included
    • 1 production environment
    • 3 staging environments
  • Growth$779/month
    • $255 monthly credit included
    • 2 production environments
    • B2B organizations (max 3)

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Ory if

  • You need authentication apis.
  • You want to start without paying.
  • You work on web, api.
  • You also want permissions engine.
Ory review

Questions people ask

Is Amplitude or Ory better?
Neither clearly leads. Amplitude starts at Free and Ory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Ory?
Amplitude starts at Free and Ory at Free.
Does Amplitude or Ory run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Ory runs on web, api.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Ory is typically brought in for.
What can Amplitude do that Ory cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Ory covers Authentication APIs, Permissions engine, Machine-to-machine tokens, B2B organizations.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Ory: What does Ory cost?

Ory has a free Developer tier, a Production plan at $770/year including a $21 monthly credit, a Growth plan at $9,350/year including a $255 monthly credit, and custom Enterprise pricing.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Ory: How is usage metered?

Beyond the included credit, Ory charges per average daily active user (aDAU), per machine-to-machine token, and per permission check, with lower per-unit rates on the Growth plan.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Ory: What payment methods are supported?

Ory accepts credit cards (Visa, MasterCard, Amex) and bank transfer, processed via Stripe.

Source
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